Digital Mortar tracks the customer experience in stores. We measure where customers go, what they do first, when and whether they talk to Associates; how their journey unfolds…and what makes it successful. Our DM1 platform provides an end-to-end solution for collecting customer journey data, reporting on it across one or an entire fleet of stores, and driving optimization of the experience and the store’s efficiency....
Digital Mortar tracks the customer experience in stores. We measure where customers go, what they do first, when and whether they talk to Associates; how their journey unfolds…and what makes it successful. Our DM1 platform provides an end-to-end solution for collecting customer journey data, reporting on it across one or an entire fleet of stores, and driving optimization of the experience and the store’s efficiency.
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