In October 2017, my partner Troy Lou, Bin Li and I had a long talk and came up with the idea of flow nature project. To be honest, the idea was generated from our anxiety as millennials. From our perspective, the millennials and Generation Z suffered not only from the rocketing house price that most of them can never afford in their lifetime, or the strenuous working hours from 9 a.m. to 9 p.m. all week long, but also their anxiety from the emptiness deep inside their heart. We realized that the best way to fight this emptiness is to study, to improve oneself, rather than resort to entertaining videos, movies and animations. However, most young individuals did not have access to a quiet, thought-provoking place to study. Ever since then, we strive to create the optimal space for the younger generation in China to study without distractions and improve themselves.

As co-founders, we made every effort to refine our business model and finalize operating decisions (location, decoration...
In October 2017, my partner Troy Lou, Bin Li and I had a long talk and came up with the idea of flow nature project. To be honest, the idea was generated from our anxiety as millennials. From our perspective, the millennials and Generation Z suffered not only from the rocketing house price that most of them can never afford in their lifetime, or the strenuous working hours from 9 a.m. to 9 p.m. all week long, but also their anxiety from the emptiness deep inside their heart. We realized that the best way to fight this emptiness is to study, to improve oneself, rather than resort to entertaining videos, movies and animations. However, most young individuals did not have access to a quiet, thought-provoking place to study. Ever since then, we strive to create the optimal space for the younger generation in China to study without distractions and improve themselves.

As co-founders, we made every effort to refine our business model and finalize operating decisions (location, decoration, recruitment, procurement etc.) in the following year. On April 10th, after endless discussions and efforts, we officially launched our project in Beijing. The space is equipped with 64 seats with ergonomic tables and chairs, ventilation system that delivers fresh air when the city is polluted, and aroma and background noises that create sensory incentives to concentrate on studying.

We understand that our job as co-founders entails more duties than merely making decisions. Each of us has to be competent for various jobs as Flow Nature’s accountant, IT support, salesperson, negotiation delegate and janitor. For instance, as a start-up company, a sophisticated operation system that enables time-recording, date entry, and price calculation is simply beyond our budget. Thus, we choose in-house development instead of outsourcing. Our founder Troy Lou spent numerous nights writing VBA code in excel and building our operation system from scratch. Today, our own system is capable of fulfilling all functions that a sophisticated system (and expensive one) does.

To date, more than 500 young individuals visited our space and joined us in the journey to find the better self.

In the future, we intend to serve to more young individuals in major cities in China and even the rest of world.
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Employees

Haoran Jiang
Admin
Haoran Jiang CFO I graduated from Columbia Business School (MSMK 14'). Previously, I have work experience in the marketing and investment banking sector.