Doc & Phoebe’s Cat Co.™ is positioned to be the world’s leading cat wellness brand. Founded by veterinarian Dr. Liz Bales, our company is devoted to bringing innovative, veterinarian-based solutions to everyday problems cat parents face. Veterinarians know that bowl-feeding is making cats bored, fat, stressed and sick. Our first product, The Indoor Hunting Feeder, has taken the pet food industry by storm - currently utilized by thousands of cats in over 40 countries and is endorsed as the correct way to feed cats by leading feline organizations and veterinarians world-wide. The company is part of the Philadelphia 76ers Innovation Lab, a state-of-the-art start-up incubator led by managing director Seth Berger.

Shockingly, the No. 1 cause of death for cats is not a medical one. The leading cause of death for cats is euthanasia as a result of behavior problems. The commonly accepted way of feeding and housing cats causes the very behavior problems that cat parents can’t live with, re...
Doc & Phoebe’s Cat Co.™ is positioned to be the world’s leading cat wellness brand. Founded by veterinarian Dr. Liz Bales, our company is devoted to bringing innovative, veterinarian-based solutions to everyday problems cat parents face. Veterinarians know that bowl-feeding is making cats bored, fat, stressed and sick. Our first product, The Indoor Hunting Feeder, has taken the pet food industry by storm - currently utilized by thousands of cats in over 40 countries and is endorsed as the correct way to feed cats by leading feline organizations and veterinarians world-wide. The company is part of the Philadelphia 76ers Innovation Lab, a state-of-the-art start-up incubator led by managing director Seth Berger.

Shockingly, the No. 1 cause of death for cats is not a medical one. The leading cause of death for cats is euthanasia as a result of behavior problems. The commonly accepted way of feeding and housing cats causes the very behavior problems that cat parents can’t live with, resulting in cats being euthanized at shelters. Doc & Phoebe’s Cat Co. creates veterinarian-backed solutions to combat these behavior problems and rectify this issue.

The Indoor Hunting Feeder is the first and only bowl replacement feeding system that meets all of the natural feeding behaviors of cats. Doc & Phoebe’s Indoor Hunting Feeder features patented function and design for cats to hunt, catch and play with three mouse-shaped Feeders twice a day. Each Feeder releases the right portion of kibble and proprietary fabric skin mimics the tactile feel of prey to claw or grab with their teeth. Filling and hiding three Feeders twice a day replaces the bowl with the hunt and combats top causes of physical/mental illnesses - obesity, anxiety, night waking, “scarf and barf” and aggressive/destructive behavior. When cats “hunt” for food with the Feeders, they are happier and healthier – and their owners are too.

This is just the beginning. Doc & Phoebe's Cat Co. will bring you the future of cat care.
More information

Advisors

Rhyan Truett
Admin
Rhyan Truett Director of Operations, Sixers Innovation Lab
Seth Berger
Admin

Employees

Grant McCracken
Admin
Grant McCracken Marketing
Liz Bales
Admin
Liz Bales CEO I am a veterinarian, inventor, entrepreneur, writer, speaker and featured expert in all things cat around the globe.

Recommendations

Tony Buffington Clinical Professor at University of California, Davis

If “genius is seeing what everyone else sees, and thinking what no one else thinks.” Dr. Bale’s no-bowl system is genius. She had the vision to see that how cats are fed can be as important as what they are fed, and has pursued her vision ever since. Thinking “from the cat’s point of view” she has developed a feeding system based on cat’s natural hunting behaviors that provides activity and mental stimulation, two primary enrichment needs of cats living indoors. Environmental enrichment is the future of compassionate cat care, and Dr. Bales’ no-bowl system provides a genius way of helping cats live richer lives!

Rhyan Truett Advisor at Doc & Phoebe's Cat Co.

Doc & Phoebe’s Cat Co. is redefining how society cares for cats. Combining years of scientific research with innovative design, Doc & Phoebe’s provides solutions to everyday behavior problems. Their flagship product, the Indoor Hunting Feeder, has already changed thousands of cats’ lives, and it is just the beginning. With Dr. Bales’ relentless passion and veterinary experience, Doc & Phoebe’s Cat Co. will continue to grow, becoming the go-to brand for healthy, happy cats.

Carlo Siracusa Chief at Animal Behavior Service of the University of Pennsylvania

I am a veterinary behaviorist at the School of Veterinary Medicine of the University of Pennsylvania, in Philadelphia, PA. I have followed the development of the Doc&Phoebe project since its beginning. This innovative feeding system is science-based and respectful of the behavioral needs of domesticated cats. Dr. Liz Bales understands how good nutrition does not mean only feeding the right food to our cats, but also feeding them in the CORRECT way. Cats in feral or semi-feral conditions spend most of their time hunting their preys, and eat 9-12 small preys throughout the day. Feeding a cat exclusively from the bowl is not respectful of the natural feeding behavior of this species, and can cause stress-related behavior problems.
Dr. Liz Bales is a true advocate of cats' behavior needs, a talented veterinarian and a great communicator. I am sure she will succeed with her company and will keep giving our cats a better future.

Scott O'Neil Co-Managing Partner at Elevate Sports Ventures

Dr. Elizabeth Bales is a leader and an entrepreneur who has demonstrated innovative thinking, strategic planning, vision, and most importantly heart. When I first met Dr. Bales, it was her passion, authentic enthusiasm and sense of purpose that moved our organization so decidedly to support her product. But she has far more than merely the spark of an innovator, she has the forward thinking and inventive mentality to use that spark to ignite real change in her ecosystem. With no original intention of investing in the pet care space, the Sixers Innovation Lab Crafted by Kimball was inspired by the game changing potential behind Dr. Bale’s science. We continue to be inspired each day by the palpable change her product is affecting and will continue to affect human and animal lives around the world. We place our unwavering support behind the innovative products that Doc and Phoebe’s Cat Co. has invented, as well as their founder, Dr. Elizabeth Bales, a true humanitarian and innovator.

Seth Berger Advisor at Doc & Phoebe's Cat Co.

Liz is a dynamic and passionate entrepreneur. With Doc and Phoebe's cat company, she is changing the way we feed our cats and, in turn, significantly improving the quality of lives for tens of thousands of cats today. As she grows her product base, this D&P will quickly become a leader in the cat care space.

Margie Scherk

Dr. Bales has a strong interest in feline well being. Recognizing that physical health and emotional health are intimately linked, she is dedicated to further awareness by creating products that support this goal. It is exciting following what she is up to in making a difference in the lives of cats and their people.

kevin harrington

Liz Bales is an amazing veterinarian , but I'm most impressed with her entrepreneurial and inventor qualities . She is a dynamic presenter as well , so I'm excited for her future in my world of product development !