Dolmen provides a local customer intelligence platform serving the relationship between the consumer and physical stores. This platform is global and unified; it allows stores to collect and analyze their customers' data, in order to communicate with them in a targeted and personalized way. The final goal: building a lasting relationship.
The animation in store is a privileged way to collect the data. Collection games, satisfaction surveys, inserting animation ... In addition to the terminals installed in stores, Dolmen offers many ways to interact with consumers at the point of sale, including through the smartphone, and aims to further diversify sources of collection. The points of sale then have several possibilities to communicate with their customers (email, sms, enriched sms, addressed mail, push notification ...).


Dolmen' solution consists of an all-in-one SAAS software platform enabling its users to benefit from 3 bricks in constant evolution:
• Data Acquisition: animation...
Dolmen provides a local customer intelligence platform serving the relationship between the consumer and physical stores. This platform is global and unified; it allows stores to collect and analyze their customers' data, in order to communicate with them in a targeted and personalized way. The final goal: building a lasting relationship.
The animation in store is a privileged way to collect the data. Collection games, satisfaction surveys, inserting animation ... In addition to the terminals installed in stores, Dolmen offers many ways to interact with consumers at the point of sale, including through the smartphone, and aims to further diversify sources of collection. The points of sale then have several possibilities to communicate with their customers (email, sms, enriched sms, addressed mail, push notification ...).


Dolmen' solution consists of an all-in-one SAAS software platform enabling its users to benefit from 3 bricks in constant evolution:
• Data Acquisition: animation and data collection. This is the first step towards a close relationship with consumers. The principle is to take advantage of gamification devices to capture data.
• Data Management: qualified data to enrich customer knowledge. This brick allows the articulation of central and local actions. Note: the recent partnership with Salesforce through our integration into the Exchange App.
• Data Activation: to control the central marketing actions and those of the points of sale. We offer a platform to edit, manage and automate communication campaigns, a mobile app to access databases...


Key figures speak for themselves:
• + than15 millions contacts collected
• 15% of customer flow attracted per operation
• 65% of customers accept to receive communication
• Up to 50% of returns for enriched SMS

Throughout those different stages, Dolmen is committed to protecting the data collected and guarantees a maximum level of security.
Dolmen natively offers a platform in full compliance with / DGPR requirements across the entire value chain: data collection, data management and data activation. Dolmen is DGPR compliant and actively contributes to the development of ethical, sustainable and responsible data.
Finally, the Dolmen team offers marketing consulting services: construction of an annual store animation plan, construction of a communication plan by objective and target client, training in good marketing practices…
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Employees

Delphine Jugon
Admin
Delphine Jugon CEO DG: After 6 years working for Yves Rocher, I founded Dolmen, convinced that physics points of sale is the best place to know its customers.