DoorStat sets up proprietary sensors at pedestrian doorways or points of interest where the technology automatically analyzes foot traffic & associated demographic ...
DoorStat sets up proprietary sensors at pedestrian doorways or points of interest where the technology automatically analyzes foot traffic & associated demographic info for attendees through video-based, proprietary software. The software, working in real-time, will collect, analyze, and report on customer demographic information, including the gender, age, ethnicity, and mood of each customer.
Because customers are passively analyzed, DoorStat collects information on more customers than would be possible through surveys, other forms of technology, or high-overhead initiatives. DoorStat data helps retailers improve customer experience, optimize staffing/operations, validate marketing efforts, identify customer/product correlations, & predict future behavior.
Example Insight: between 1-4pm on June 1, location xyz had 523 customers, of which 311 were female; of those females, 36.72% were between 35-44 years old; within that age demographic, 29% were Hispanic.
I was an advisor to Cole Harper while he was CEO of SceneTap, an innovative company Cole founded, which applies facial detection technology in social venues in order to provide social venue operators, the customers they serve, and the brands which supply them, advanced analytics on customer traffic patterns. Cole is a talented, innovative and energetic entrepreneur. Over the years he has a developed deep competency and expertise in the domains of data analytics, consumer marketing, and digital media. I believe his skills, talents and experience are uniquely well suited to lead Doorstat to success.
We have been very impressed with the technology. After doing our due diligence, we brought the tech to the Chicago White Sox. The White Sox began piloting DoorStat at the beginning of June 2015. Through the beta, the team is validating some of its own research on customer demographics. Besides improving the team's demographic data, DoorStat is providing mood information. Ultimately, the DoorStat technology will potentially present the White Sox new ways to increase sponsorship revenue and optimize the fan experience at the ballpark.
I am an investor and adviser for DoorStat and have been extremely impressed with the knowledge, skill set and commitment of the DoorStat team. I have never been involved with a company that has had a product/service so applicable to so many industries. Nearly every introduction I've made for DoorStat has led to interest on some level. Being a unique technology, even the larger, more preeminent brands and businesses have shown a stronger desire to utilize DoorStat. With any other business I've supported, this has been inverted and the largest barrier to successfully scaling the company. I believe DoorStat has the potential to become the Google Analytics for brick & mortar businesses. For those reasons, I believe that DoorStat will be a very successful company and am proud to say I'm an adviser and investor in the company.
Alex and I got Libero Sports Asia off the ground from nothing and have transacted over 100 deals in 15 plus countries. He was essential managing and working with all our stakeholders through growth pains, office openings, office closings, hiring / firing staff. The sports business is very challenging in that there are problems everyday and it takes a calm and collected person to thoroughly solve these issues without getting overwhelmed. I am confident that his years of experience building Libero Sports from a mere startup to a sustainable company will be invaluable as he tries to build DoorStat. He helped build our marketing / consulting team and thus understands what sports teams need from a business / sponsorship side and his relationships from Libero, Perella, Chernin and personal network will accelerate their growth.