Drew Clifton

Drew Clifton

Technical digital marketing consultant and practitioner, and entrepreneur. Educated in dig. analytics, web intel., business intel., etc.
Marketing • General Business
Kelowna, Canada
Skills
  • Consulting
  • Design
  • Training & Coaching
  • Affiliate Marketing
  • Analytics
  • Business Intelligence
  • Cloud Computing
  • Collaboration Tools
  • Consultancy
  • Data Analysis
  • Data Management
  • Data Warehousing
  • Database Design
  • Database Management
  • Databases
  • Digital Marketing
  • Email Marketing
  • Hiring
  • Internet
  • Marketing
  • Marketing Concepts
  • Marketing Strategy
  • PPC
  • Presenter
  • Programming
  • Project Coordination
  • SEO
  • Technology Development
  • Technology Enablement
  • Training Delivery
  • Training Skills
  • Web Analytics
  • Web Applications
  • Web Design
  • Web Development
  • Web Services
  • Website Development
  • Website Management
  • Website Promotion
  • Writing
Experience
eStation

Founder @eStation • Co-Founder

eStation is a digital marketing partner; a hybrid platform and consultancy.

Amazing things Drew's made
It's kind of quirky, but this one always comes to mind...

Once "hacked" Google Analytics to create a totally custom clickthrough-rate based dataset and reporting interface for upper management and B2B customers for a high traffic classifieds website client.

This was done by exploiting the Google Analytics "event label" dimension, which can hold up to 2kb worth of data as it turns out!!

I created and then sent some advanced codes into the event label dimension representing the classified ad ID, position on the page, ad upgrade(s), website property (mobile, desktop, iOS app, etc.).

This created a very rich new source of data, opening up many new insights for this client about the effectiveness of ad positions, paid ad upgrades, etc. It was kind of like turning on the "lights"!

It was actually really fun and rewarding. :)
Recommendations

Mayur Bhavsar Employee at eStation recommended eStation where Drew is Co-Founder

I am glad to work with him and I highly recommend .

Mayur Bhavsar Employee at eStation recommended eStation where Drew is Co-Founder

I am glad to work with eStation. I highly recommend.