Auric is a Beauty & Wellness lifestyle brand based on Ayurveda. We want to create affordable premium brands for modern age consumers - functional first, ancient wisdom second, inspired by nature third. Beverages is our first entry point towards the vision of reaching out to over nourished population while we launch other products very soon.

Auric is nicely positioned as a Food & Beverage brand with Personal Care propositions with foundation built on Ayurveda, Natural & Health. Digital acquisition channels, D2C distribution and Contract manufacturing allows us to be capital efficient.

Food & Beverage is a $23B market online alone while Beauty & Personal Care is a $7B market online alone. The opportunity offline is 20x bigger and starting digitally allows us to increase brand awareness & recall for a better offtake offline.

We are in14th month of our sales operations and are growing at 20% month on month to close October at top line of INR 5.5cr annualised runrate. Majority of our sal...
Auric is a Beauty & Wellness lifestyle brand based on Ayurveda. We want to create affordable premium brands for modern age consumers - functional first, ancient wisdom second, inspired by nature third. Beverages is our first entry point towards the vision of reaching out to over nourished population while we launch other products very soon.

Auric is nicely positioned as a Food & Beverage brand with Personal Care propositions with foundation built on Ayurveda, Natural & Health. Digital acquisition channels, D2C distribution and Contract manufacturing allows us to be capital efficient.

Food & Beverage is a $23B market online alone while Beauty & Personal Care is a $7B market online alone. The opportunity offline is 20x bigger and starting digitally allows us to increase brand awareness & recall for a better offtake offline.

We are in14th month of our sales operations and are growing at 20% month on month to close October at top line of INR 5.5cr annualised runrate. Majority of our sales come on our website (www.TheAuric.com) giving us strong access to end consumers. Our physical presence is limited to +100 stores in Delhi, Gurgaon and Chandigarh. Our Gross Margins stands tall at +65% with positive contribution margin making sight to profitability clearer in months to come
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Employees

Deepak Agarwal
Admin