e-SHE isolated four key factors that prevent women in Indian rural regions from seeking preventive healthcare. Those barriers include a lack of awareness, a focus on treatment rather than prevention, cultural and gender-related sensitivities and an underutilization of technology as a tool to provide effective information.

These factors result in a situation where as high as 45% of women in the age group of 20-39 in rural India are anemic. More than 91% of vegetarian women and 85% of non-vegetarian women are deficient of proteins, which are essential for all biological activities, including hormone and enzyme function. Preventive screening for ailments like cervical cancer is not widely prevalent, contributing to high mortality rates.

e-SHE (electronic Sanitation, Health, and Education) is a social enterprise whose aim is to sustainably empower women to make lifestyle choices that will address and help circumvent the widespread health challenges beleaguering the rural Indian woman ...
e-SHE isolated four key factors that prevent women in Indian rural regions from seeking preventive healthcare. Those barriers include a lack of awareness, a focus on treatment rather than prevention, cultural and gender-related sensitivities and an underutilization of technology as a tool to provide effective information.

These factors result in a situation where as high as 45% of women in the age group of 20-39 in rural India are anemic. More than 91% of vegetarian women and 85% of non-vegetarian women are deficient of proteins, which are essential for all biological activities, including hormone and enzyme function. Preventive screening for ailments like cervical cancer is not widely prevalent, contributing to high mortality rates.

e-SHE (electronic Sanitation, Health, and Education) is a social enterprise whose aim is to sustainably empower women to make lifestyle choices that will address and help circumvent the widespread health challenges beleaguering the rural Indian woman today. e-SHE’s clients typically include rural women aged between 13 and 45. Women earn digital points for attending 30-minute educational sessions and activities revolving around the subjects of Health and Wellness. Currently, e-SHE focusses on nutrition education and WASH initiatives (Water, Sanitation and Hygiene). Clients can then exchange these points for discount coupons offered by local e-SHE vendors and service providers, which include general stores, stationary shops, local pharmacies, beauty salons, plumbers, and electricians. The exchange of these points for coupons enables women to purchase day-to-day products and/or services at discounts.

For a rural retailer, e-SHE offers a means of attracting new and repeat customers as well as means to map out a risk mitigation plan from the threat posed by big box retailers. Apart from competitive prices, E-SHE’s hyperlocal model provides quality products, awareness, and customer service to our clients.

e-SHE’s operational model is built on the four-step process - enrolling, educating, encouraging, and, evaluating. e-SHE facilitators are tech-savvy young women who are both educators and marketers. These facilitators help e-SHE’s clients assimilate the content and choose shopping coupons that are optimal for them.

e-SHE expects the attitudinal change and fresh infusion of knowledge to drive up the demand in keeping with the supply of government and private health and sanitation services in the country.
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