EasyTech, the legal entity of easyrewardz, has two product lines.

a. LPaaS - a SaaS loyalty & rewards platform that helps retailers create & manage their loyalty programs, coupon & offers - issuance & ROI. Under LPaaS we have different solutions for B2B, B2C & B2E audiences across Retail, Banks & Corporates. The platform sits on top of an analytics middle-ware with a supervised learning wrapper that helps auto-adjustments of offers, segments & campaigns so that the Program KPIs (pre-fed) are on track to achieve the intended ROI.

b. easyrewardz - A consumer platform, which is India's first exchange platform, for consumers to consolidate points across several programs, into a preferred program, thus enabling the consumer to reach their desired reward faster.

By an intelligent inter-play of LPaaS & easyrewardz, we aim to help retailers smartly manage their coupons & offers, so that they continue to offer attractive pricing benefits to their customers while protecting their gross mar...
EasyTech, the legal entity of easyrewardz, has two product lines.

a. LPaaS - a SaaS loyalty & rewards platform that helps retailers create & manage their loyalty programs, coupon & offers - issuance & ROI. Under LPaaS we have different solutions for B2B, B2C & B2E audiences across Retail, Banks & Corporates. The platform sits on top of an analytics middle-ware with a supervised learning wrapper that helps auto-adjustments of offers, segments & campaigns so that the Program KPIs (pre-fed) are on track to achieve the intended ROI.

b. easyrewardz - A consumer platform, which is India's first exchange platform, for consumers to consolidate points across several programs, into a preferred program, thus enabling the consumer to reach their desired reward faster.

By an intelligent inter-play of LPaaS & easyrewardz, we aim to help retailers smartly manage their coupons & offers, so that they continue to offer attractive pricing benefits to their customers while protecting their gross margins. Further on, acquire new customers at nominal incremental cost of acquisition.

During the process, we end up owning a massive amount of extremely diversified data about consumers, which we will leverage for cross acquisition of customers between our participating retailers.
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