LUX – COMMUNITY ENGAGEMENT & LOYALTY

Lux is currently the No.1 soap in the world with a strong D&E footprint. At Lux, we believe that beauty shouldn’t be about hard work but about pleasure. That’s why we work with the world’s best perfumers to create beauty treats infused with the finest fragrances. Our goal is to make each Lux shower to be a delight to the senses, making women feel fabulous, everyday. Because we know, when women feel this way, they get a lot more out of life.
In 2013, to strengthen our digital proposition and help Lux Lovers feel and do fabulous, we launched the social platform HouseofLux.com where our consumers get access to inspiring editorial content around fragrance, fashion and beauty. HouseofLux.com is a fully responsive site that adapts to all screen sizes.
We are looking for partners who can help us make Houseoflux.com a sustainable platform driven by community. This include finding a more sustainable way than just campaigns or promotional pushes.
This solution should allow the young Indonesian fragrance seeker to connect with the community and its insights, ultimately helping her select the right fragrance and product for her mood / for the occasion (beyond rating & reviews) and inspire her to explore new scents. We are expecting the solution to be mobile first.

Applicants should consider the following when proposing their solution:
• Clarity on the value proposition and go-to-market strategy
• Uniqueness of approach and ideas in achieving pilot goals
• Solution should leverage and build on existing platform (id.houseofLux.com)
• Ability of ideas to scale up globally
• Overall product readiness and strength of technical design to deliver on ideas
• Level of effort/resources for initial pilot deployment as well as broader potential deployment

Pilot Awarding
Successful applicants will receive $50K to fund a pilot and will have access to our brand experts and mentors. An international rollout to multiple markets might be possible following a successful pilot.