Essentia’s cloud-based software provides insights into investor behavior, empowering individual investors to make fewer biased decisions, to continuously improve performance, and to prove their skill.

We already work with 11 major asset management firms including Union Investment, GAM, and Artemis Fund Managers, and we're running pilots with some of the world's largest online brokers, to validate our offering in the retail investment space.

We currently have 2 products:
Essentia Insight is a data analytics engine designed to measure and track investor skill, to identify strengths and weaknesses, and to produce "proactive nudges" to help investors avoid destroying value through cognitive bias. Essentia Insight's nudges have been proven to work, delivering a 20x ROI and uncovering 0.53% of additional alpha for one of our major customers.

Essentia Insight is complemented by Essentia Note, an online notebook designed to capture the "why" and the context behind different investment ...
Essentia’s cloud-based software provides insights into investor behavior, empowering individual investors to make fewer biased decisions, to continuously improve performance, and to prove their skill.

We already work with 11 major asset management firms including Union Investment, GAM, and Artemis Fund Managers, and we're running pilots with some of the world's largest online brokers, to validate our offering in the retail investment space.

We currently have 2 products:
Essentia Insight is a data analytics engine designed to measure and track investor skill, to identify strengths and weaknesses, and to produce "proactive nudges" to help investors avoid destroying value through cognitive bias. Essentia Insight's nudges have been proven to work, delivering a 20x ROI and uncovering 0.53% of additional alpha for one of our major customers.

Essentia Insight is complemented by Essentia Note, an online notebook designed to capture the "why" and the context behind different investment decisions, with minimal effort from the user. Essentia Note's nudges proactively ask the investor for trade reasons, targets, and anything else he or she cares about capturing, then brings that data into the analysis in Essentia Insight.

Together, our products provide professional investors with a data-driven feedback loop, much like what athletes use to win medals.

Now, by popular demand, we are looking at leveraging our platform to analyse trade data from retail investors, and deliver them with value-added insights into their own behaviour, so that they, too, can mitigate the effect that cognitive bias is having on their investment performance.

Longer term, our mission is to be the world’s premier store of highly valuable, unique data about HOW and WHY investors make decisions.
More information

Investors

Afterburner Programme
Admin
Afterburner Programme We help raise Series A and B funding for UK startups

Employees

James Ramirez
Admin