We found that millions of ethnic, vintage, and art stuffs from passionate supplier around Indonesia still haven't been delivered appropriately to the wider market. Whereas, in urban area, the demand of artsy and classy stuffs is still high especially for middle to high income who always want to be different, unique, yet classy.

This platform consist of 3 main products:
(1) EthnoMarket, providing various ethnic and artsy stuffs around Indonesia;
(2) EthnoCircle, connecting user to the stylist, designer, artist, public figure, trendsetter to inspire their artsy lifestyle and also help promoting local product in their creative way through endorsement system;
(3) EthnoCalendar, both providing the information of art and cultural events and connecting ethnogeeks (potential market) through online (forum in each page event) and offline (the D day event) to discover the art and culture atmosphere.

Target Customer : Target customer is (1) culture enthusiast, artsy people, middle to high incom...
We found that millions of ethnic, vintage, and art stuffs from passionate supplier around Indonesia still haven't been delivered appropriately to the wider market. Whereas, in urban area, the demand of artsy and classy stuffs is still high especially for middle to high income who always want to be different, unique, yet classy.

This platform consist of 3 main products:
(1) EthnoMarket, providing various ethnic and artsy stuffs around Indonesia;
(2) EthnoCircle, connecting user to the stylist, designer, artist, public figure, trendsetter to inspire their artsy lifestyle and also help promoting local product in their creative way through endorsement system;
(3) EthnoCalendar, both providing the information of art and cultural events and connecting ethnogeeks (potential market) through online (forum in each page event) and offline (the D day event) to discover the art and culture atmosphere.

Target Customer : Target customer is (1) culture enthusiast, artsy people, middle to high income; (2) age 18-50 (Gen X & Y); (3) living in urban area.

Total addressable market in Indonesia is IDR 250 Trilliun (56%). Total Ethnocentro market share in Indonesia is IDR 12,5 Trilliun (5% of TAM).
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