eThor provides software that integrates modern credit card payment terminals with merchant POS systems and acts as the user interface for merchants to perform credit card transactions with their customers.

In addition to this, we track all the SKU-level details of every transaction and are able to link this data in many cases to the consumer's social profiles. This gives us the ability to know who's buying which products, when and where, and how much they are spending.

We can then use artificial intelligence to categorize and classify these consumer spending habits and perform ad-targeting based on which products someone purchased. For example, if someone in a restaurant orders a Budweiser beer, we know that they drink beer and can now put ads in front of them on their social accounts based on their purchase patterns.

Currently we are processing over $325M/year worth of credit card payments, specifically in the restaurant industry. We have not yet built our data product but are f...
eThor provides software that integrates modern credit card payment terminals with merchant POS systems and acts as the user interface for merchants to perform credit card transactions with their customers.

In addition to this, we track all the SKU-level details of every transaction and are able to link this data in many cases to the consumer's social profiles. This gives us the ability to know who's buying which products, when and where, and how much they are spending.

We can then use artificial intelligence to categorize and classify these consumer spending habits and perform ad-targeting based on which products someone purchased. For example, if someone in a restaurant orders a Budweiser beer, we know that they drink beer and can now put ads in front of them on their social accounts based on their purchase patterns.

Currently we are processing over $325M/year worth of credit card payments, specifically in the restaurant industry. We have not yet built our data product but are focused on growing our merchant footprint first.
More information

Employees

Gary Ziegler
Admin
Gary Ziegler CEO I have degrees in Economics and Web Commerce and over 15 years of experience providing technology solutions to the retail industry.