Ettos.co was created as a solution to the lack of online access to all beauty products consumed in Latin America.
People in Latin America do not have other options to shop beauty products than at brick-and-mortar stores or direct shopping catalogs, which have lack assortment and convenience. They are also overpriced due to the business model (brick-and-mortar fixed costs and catalogs have direct sales commission).
Currently, most beauty products are consumed the traditional way, mom, and pops beauty stores, and direct shopping catalog. In the meantime, e-commerce in Latin America has increased YoY.
However, the online market is divided between large traditional shopping retailers and high-end beauty stores. Neither includes a complete portfolio of all the beauty products consumed by the masses and usually, their products are difficult to find, have high prices and high shipping costs.
As of today, there is no easy-to-use beauty e-commerce with a complete catalog, affordable prices, an...
Ettos.co was created as a solution to the lack of online access to all beauty products consumed in Latin America.
People in Latin America do not have other options to shop beauty products than at brick-and-mortar stores or direct shopping catalogs, which have lack assortment and convenience. They are also overpriced due to the business model (brick-and-mortar fixed costs and catalogs have direct sales commission).
Currently, most beauty products are consumed the traditional way, mom, and pops beauty stores, and direct shopping catalog. In the meantime, e-commerce in Latin America has increased YoY.
However, the online market is divided between large traditional shopping retailers and high-end beauty stores. Neither includes a complete portfolio of all the beauty products consumed by the masses and usually, their products are difficult to find, have high prices and high shipping costs.
As of today, there is no easy-to-use beauty e-commerce with a complete catalog, affordable prices, and shipping. This is what ettos.co wants to achieve, to do that we need to focus on customer service, and we need to win with scale.
More information

Employees

Andrés Arango Mesa
Admin
Andrés Arango Mesa CEO I'm the CEO and I'm in charge of sales and negotiation. I'm responsible for the design and execution of the strategy and the business model.

Recommendations

I think Ettos is a great initiative regarding the market of beauty products and beauty industry. Andres is a well trained, process oriented, commercial savvy and organized administrative professional. For this reason i think that Ettos is a company destined for success, tackling an unattended market in Colombia and Latin america that has proven to be a growing industry in asia and other regions.

Awesome company that is really making an impact in an underserved and huge industry in Latam. Also they are the right team to do it, I completely recommend them.