The study travel market is a market with over 1.25 millions customers each year, in the EU alone. For years it has been a very traditional niche market, in which local agencies in general do the acquisition for international school destinations. According to the latest figures, the study travel market globally is growing, as learning a language becomes increasingly important.

The current market is far from transparent. It’s nearly impossible for customers to find an overview and make comparisons of all language courses within a certain area. Due to the interest of agencies it’s difficult to obtain objective information. Moreover, it’s usually unclear what customers are paying for and to whom. Extralingo disrupts the market ands solves these issues without compromising on service, quality and personal advice. We combine supply and demand into an efficient platform that serves just as well as reputable agencies. We bring the growing market closer to the final customers and improve...
The study travel market is a market with over 1.25 millions customers each year, in the EU alone. For years it has been a very traditional niche market, in which local agencies in general do the acquisition for international school destinations. According to the latest figures, the study travel market globally is growing, as learning a language becomes increasingly important.

The current market is far from transparent. It’s nearly impossible for customers to find an overview and make comparisons of all language courses within a certain area. Due to the interest of agencies it’s difficult to obtain objective information. Moreover, it’s usually unclear what customers are paying for and to whom. Extralingo disrupts the market ands solves these issues without compromising on service, quality and personal advice. We combine supply and demand into an efficient platform that serves just as well as reputable agencies. We bring the growing market closer to the final customers and improve the efficiency and transparency while saving costs for schools. We make the use of agencies superfluous by integrating everything into a single platform.

Language schools are spread across the globe. The schools offer various types of language courses, as well as accommodation and activities. The majority of the schools is operating individually; hence it is quite hard to attract students from all over the world. Therefore, most acquisition is done through local agencies. On average, these agencies charge 25% fee of the course’s price while the bigger ones charge at least 30%. They sometimes even add a markup to the final sales price. Although agents lighten some of the sales workload for schools, they continuously have to verify availability and specific demands from students. Therefore one availability check followed by one specific request, already results in at least eight interactions. The process is far from efficient.

Extralingo aggregates all language schools on a single platform, being the only company in the world to do so. We provide more transparency, an easy search option, multiple filters to refine your results and clear comparison between different language schools. We give schools more power in differentiating themselves from the others by directly communicating with potential students. We cut out the middleman - the agencies -, without compromising on the information supply to the customer and increasing the workload of the schools.
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Steffen Beumer
Admin
Steffen Beumer CEO Creative and passionate about strategy, market fit and creating something.