For 500 million indian cricket fans who want to earn money and enjoy more ,
fanmojo.in is a daily cricket contest website where fans compete against each other to win cash prizes by selecting top five batsmen in a cricket match.

Our platform has a proprietary match making algo, same day cash outs and is more gamified with leaderboard, badges ,live chat, friend list which will increase network effects. Social and viral content inbuilt in product will lead to lower COA and high retention.

We give a platform to our users to double their money in a day by using their cricketing knowledge which is their biggest passion as well.

The biggest motivation is that they can make money by utilising their sports knowledge and can have fun at the same time too.

Size
500k monthly google searches annually around bet365 in india, hence total user 500k*100 = 50 Million

50 million mobile social casino users

USA fantasy player 1 year value = $450

India fantasy player 1 year value = $15

Hence T...
For 500 million indian cricket fans who want to earn money and enjoy more ,
fanmojo.in is a daily cricket contest website where fans compete against each other to win cash prizes by selecting top five batsmen in a cricket match.

Our platform has a proprietary match making algo, same day cash outs and is more gamified with leaderboard, badges ,live chat, friend list which will increase network effects. Social and viral content inbuilt in product will lead to lower COA and high retention.

We give a platform to our users to double their money in a day by using their cricketing knowledge which is their biggest passion as well.

The biggest motivation is that they can make money by utilising their sports knowledge and can have fun at the same time too.

Size
500k monthly google searches annually around bet365 in india, hence total user 500k*100 = 50 Million

50 million mobile social casino users

USA fantasy player 1 year value = $450

India fantasy player 1 year value = $15

Hence TM= 50 Million * $15
=$750 M

* Sources GA, Appannie, Eilers research

Top -down numbers

$1 billion lottery ticket sales in an indian state

$60 billion offline cricket betting in india

50 million searches annually on google around cricket in india

Early adopters are social casino players but it excites all segments of the population like students, small business men, office going people. Most of them are males in the age group of 22 to 45.

Fanmojo takes 12.5% transaction fee on all txns done on our platform.Users can enter leagues from $1 to $20, fanmojo gives prizes money to the winners and take 12.5% of the entry fee as its txn fee.

Early adopters are social casino players but it excites all segments of the population like students, small business men, office going people. Most of them are males in the age group of 22 to 45. We will be using different attribution channels to get the users.

-Tie-up/in app ads with various social casinos games like teen patti, poker and rummy.

- Plugin for other cricket content websites/blogs.

- Referral incentives,deposit bonuses and private leagues.

- Affiliate marketing and google ads as google has high inventory on cricket related keywords leading to low CPC.

- Product features such as user contest, player analytics and expert opinions will bring organic traffic.

- Blogging and PR on top gaming,betting and social casino platforms.

-Strategic Ties up with social casino games, crick
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