FanServ is a sports marketing technology company that has developed a mobile specific, contextually targeted, and automated advertising platform. Our system is designed to simplify the way sports marketers run mobile campaigns and to address the needs of the sports mobile marketplace in which individual developers/publishers have trouble competing from a network perspective, based on volume alone. We are focused on the large and growing mobile advertising market that faces these challenges.

There are billions of worldwide sports fans generating tens of billions daily impressions across all digital sports advertising channels, with mobile specific impressions generating nearly 60% of those impressions and growing by hundreds of thousands daily. Once a mobile property has integrated with our network, our unique approach at organizing the fan allows marketers to reach the right sports fan by league, team, and today’s schedule; serving relevant campaigns with context. We believe the...
FanServ is a sports marketing technology company that has developed a mobile specific, contextually targeted, and automated advertising platform. Our system is designed to simplify the way sports marketers run mobile campaigns and to address the needs of the sports mobile marketplace in which individual developers/publishers have trouble competing from a network perspective, based on volume alone. We are focused on the large and growing mobile advertising market that faces these challenges.

There are billions of worldwide sports fans generating tens of billions daily impressions across all digital sports advertising channels, with mobile specific impressions generating nearly 60% of those impressions and growing by hundreds of thousands daily. Once a mobile property has integrated with our network, our unique approach at organizing the fan allows marketers to reach the right sports fan by league, team, and today’s schedule; serving relevant campaigns with context. We believe there is more opportunity in the mobile space for advertisers to reach this highly targeted audience in some place that is not ESPN. We believe that in creating an alternative network to reach today’s fan, we can simplify running mobile campaigns; allowing our sports marketing clients the capability of building connections with their audience, tracking engagement, performance, and interactions.

Our solution is designed to simplify both our publishing partners’ ability to scale, sell, and monetize their audience, and our advertisers’ ability to deliver a highly targeted campaign to a fan when and where an ad is more likely to resonate. Creative campaign options mean advertisers can optimize both direct-response campaigns focused on generating specific consumer purchases or responses, as well as brand campaigns geared towards lifting brand metrics. We have successfully run advertising campaigns for products and brands ranging from automobiles to sporting goods, to major retailers. We provide a differentiated solution that is simple, powerful, scalable and extensible across geographies, industry specific segments and the mobile advertising channel. According to STRATEGY ANALYTICS, advertising spending in the U.S. will be $187 billion this year. Digital is at 28%, or $53 billion, and growing at a rate of 13% this year. Digital is the fastest-growing category in advertising driven by social media at 31%, followed by video at 29% and mobile at 20%.
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Alan Edgett
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Alan Edgett

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