Farmassy is an application platform that offers the public an agricultural education through an entertaining game-play time that will lead to the creation of a Farmassy loyal community while helping local farmers market their products.
As young adults, members of the Lebanese society, we have observed a great deficiency of basic ecological and agricultural knowledge caused, mainly, by the rapidly increasing rates of urban migration for the past few decades due to the high needs of employment all over the country.
Agriculture, which could be considered a jewel in the Lebanese economy, has now become one of the least developed sectors. In fact, due to high rates of importation and in order to compete with the available products, local farmers no longer find it profitable to restrain from the use of dangerous chemical products, and therefore deliver mass quantities on the behalf of high quality results. We, hence, propose the creation of a highly effective marketing strategy that con...
Farmassy is an application platform that offers the public an agricultural education through an entertaining game-play time that will lead to the creation of a Farmassy loyal community while helping local farmers market their products.
As young adults, members of the Lebanese society, we have observed a great deficiency of basic ecological and agricultural knowledge caused, mainly, by the rapidly increasing rates of urban migration for the past few decades due to the high needs of employment all over the country.
Agriculture, which could be considered a jewel in the Lebanese economy, has now become one of the least developed sectors. In fact, due to high rates of importation and in order to compete with the available products, local farmers no longer find it profitable to restrain from the use of dangerous chemical products, and therefore deliver mass quantities on the behalf of high quality results. We, hence, propose the creation of a highly effective marketing strategy that connects the general public directly to the local farms, allowing the increase of sales for an enriched quality of the products.
The design of the app will introduce users to various techniques such as hydroponic, organic and traditional farming, while in parallel, we will be partnering up with local producers providing them with a platform upon which they will have the opportunity to liquidate their products and expose the benefits of their farming techniques.
On the other hand, users will also find large variety of local plants imitating the real world process through an accelerated timeline offering a sort of education while creating a challenging interactive environment that will make users more attentive to their virtual plantation in order for them to receive the end products.
More information