Elevator Pitch: feelter is a platform that improves sales and engagement by enhancing the shopping experience with highly curated social content (mentions, reviews, social media and insights) on the web and in Apps and stores, right next to the product, designed to support consumer decisions and eliminate the need to wonder off into competitor territory for more information.

The Problem: Consumers are looking for reliable sources of information, mainly through social networks, to gain confidence in their planned purchasing decisions. Unfortunately, both online and offline retailers have very limited and fragmented information. As a result, consumers wonder off to find more information, often resulting in abandonment of site, a purchase at a competitor, purchase delay, leading to notoriously low conversion rates

Our Solution & Product: feelter ​enables consumers to get the most valuable and relevant social mentions, media, blog posts and forum discussions to support their sho...
Elevator Pitch: feelter is a platform that improves sales and engagement by enhancing the shopping experience with highly curated social content (mentions, reviews, social media and insights) on the web and in Apps and stores, right next to the product, designed to support consumer decisions and eliminate the need to wonder off into competitor territory for more information.

The Problem: Consumers are looking for reliable sources of information, mainly through social networks, to gain confidence in their planned purchasing decisions. Unfortunately, both online and offline retailers have very limited and fragmented information. As a result, consumers wonder off to find more information, often resulting in abandonment of site, a purchase at a competitor, purchase delay, leading to notoriously low conversion rates

Our Solution & Product: feelter ​enables consumers to get the most valuable and relevant social mentions, media, blog posts and forum discussions to support their shopping decisions, right there on the site or in the store next to each product. The information is highly curated using proprietary algorithms, summarized and presented in an engaging and interactive way. This eliminates the tedious searches for reviews on other websites and answers the need to crowd-sourced rating. Through a simple one-line script integration, retailers benefit from an enhanced experience and longer time-on-site, which directly translates into purchases, credibility and returned consumers.

Our Results: Our beta e-commerce clients report up to 39% sales lift, and an increase of up to 185% in users’ time-on-site and up to 48% in overall time-on-site .
We've already gained traction from leading players in the e-commerce arena: Edmunds.com (22m UMV) are about to go live in February, we're conducting a pilot with eBay and with Sabre (the leading travel tech company), and started process with Staples, Best Buy and CVS.

Awards: MassChallenge Boston finalists 2015, IBM SmartCamp Boston winners, AWS NYC loft - Most Innovative Startup.

Our Vision: Become the standard tool for consumers’ shopping decisions, and a ”must have” for retailers and consumer goods companies to improve sales and optimize their stock based on latest consumer demand and social trends.
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