Innovation today seems to happen nearly overnight,when historically change in the foodservice industry happened much more gradually.In this digital era,companies are pressured to innovate faster and still maintain the consumer at the center of their operations.Fhoodi’s goal is to enhance the food industry with the required technology to help industries improve customer experience.Today’s consumers expect accurate and detailed product information to be easily accessible,whether they’re buying online or dining out.This information craze is driving the foodservice industry—all industries actually—to invest in processes and technology to efficiently capture,retain and present product information in myriad ways.For service providers to keep up with this demand for the necessary information,they sort after multi channels such as website,blog,social media and traditional advertising media to disseminate information.However,these multi channels provide distinctive experience to the customer...
Innovation today seems to happen nearly overnight,when historically change in the foodservice industry happened much more gradually.In this digital era,companies are pressured to innovate faster and still maintain the consumer at the center of their operations.Fhoodi’s goal is to enhance the food industry with the required technology to help industries improve customer experience.Today’s consumers expect accurate and detailed product information to be easily accessible,whether they’re buying online or dining out.This information craze is driving the foodservice industry—all industries actually—to invest in processes and technology to efficiently capture,retain and present product information in myriad ways.For service providers to keep up with this demand for the necessary information,they sort after multi channels such as website,blog,social media and traditional advertising media to disseminate information.However,these multi channels provide distinctive experience to the customer which is most often a drawback.Fhoodi is creating an integrated platform for food establishments and manufactures to improve consumer experience by providing consistent information.In other to provide a complete solution,we dissected the operations of a typical food provider into three areas, starting with customer engagement, through to sales and finally service delivery with the focus on improving customer experience.With respect to customer engagement,we have created a platform to bridge the communication between food service providers and consumers by leveraging content to engage both entities.Prior to the understanding that content is king but efficient when targeted at a specific industry we have created a platform for food service operators to share content in the form of text and images to target customers.The system consist of two mobile applications,Fhoodi and Fhoodi Business.
Fhoodi is an online social platform for food.It serves the purpose of a content platform for food service operators to present information that can be accessed and interacted by consumers.It has features that let users to share images of variety of food serving as an inspiration to others and data for operators to understand consumer behavior and needs.Fhoodi Business is management application targeted at food operators to engage with their customers anywhere and everywhere to better understand customer needs and preferences.It leverages content marketing as a means for providers to drive sales.
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