Most consumers don't buy shoes online as they don't know their size for each shoe model. this leads to online shoe returns are at ~35%. This is due to fitting issues. retailers’ OPEX are cutting profits by nearly 50%. That is, until now. Fitfully creates a virtual in-store sizing experience through the comfort of your mobile device. By taking 2 pictures with mobile phone, we creat a 3D model of consumer's foot. While shopping online, we compare the 3D foot with the 3D shoe model and show exactly how the foot will sit inside the desired shoe and what size is best fitted....
Most consumers don't buy shoes online as they don't know their size for each shoe model. this leads to online shoe returns are at ~35%. This is due to fitting issues. retailers’ OPEX are cutting profits by nearly 50%. That is, until now. Fitfully creates a virtual in-store sizing experience through the comfort of your mobile device. By taking 2 pictures with mobile phone, we creat a 3D model of consumer's foot. While shopping online, we compare the 3D foot with the 3D shoe model and show exactly how the foot will sit inside the desired shoe and what size is best fitted.
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