The following is a number of extracts from the FitnessIndex Business Plan:

Physical activity is certainly not the most dangerous or serious issue in modern life, but it's one of the easiest, simplest and cheapest to solve with some of the most critical benefits for the human race.

Physical inactivity is one of the most prevalent issues in the western world and is amongst the most impactful, however, if issues could be listed by a ratio of benefits returned to the investment required, reducing physical activity would be at the top of the list.

FitnessIndex endeavours to make the extremely common excuse of "I can't find a gym/swimming pool/basketball court etc" an irrelevant excuse, by listing every fitness facility in the UK and eventually the world, sorting them by their ideal audience and by what the consumer wants, not by which chain has the most advertising revenue, so that people will be more likely to stick to their routines and improve their fitness, hopefully reducing the ...
The following is a number of extracts from the FitnessIndex Business Plan:

Physical activity is certainly not the most dangerous or serious issue in modern life, but it's one of the easiest, simplest and cheapest to solve with some of the most critical benefits for the human race.

Physical inactivity is one of the most prevalent issues in the western world and is amongst the most impactful, however, if issues could be listed by a ratio of benefits returned to the investment required, reducing physical activity would be at the top of the list.

FitnessIndex endeavours to make the extremely common excuse of "I can't find a gym/swimming pool/basketball court etc" an irrelevant excuse, by listing every fitness facility in the UK and eventually the world, sorting them by their ideal audience and by what the consumer wants, not by which chain has the most advertising revenue, so that people will be more likely to stick to their routines and improve their fitness, hopefully reducing the relatively high turnover rate within the fitness industry.

A reduction in physical inactivity would improve quality of life for the entire population, promote healthy organisations, such as the NHS and reduce the power and influence of corporate chains who benefit from the increase in physical inactivity and poor public information, such as McDonald’s & KFC. This would also significantly reduce the cost of healthcare, which is currently crippling nationalised health organisations such as the UK’s NHS and Italy’s SSN. The UK CEBR estimates the cost of treating physical inactivity at £11 billion per year, an unacceptable amount.

FitnessIndex will be a multi-parameter map-based search engine for gyms and fitness facilities. A user will enter their location into a search bar and chose a search radius, and the site will display ALL available facilities in that search area. The user can then customise the results by a large number of filters specific to their needs.

The site will be free to use for both consumers and companies so as not to dissuade any demographics from reaping the benefits from the site.

The company will be run out of Loughborough University, where CEO Chris Murphy studies Sports Science. An extra goal of the company is to offer part-time jobs to the 100% of the Loughborough homeless population, as it is an issue that Chris feels very strongly about.
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Employees

Chris Murphy
Admin
Chris Murphy CEO I'm a student who's getting invested into the fitness industry, and I started FitnessIndex to increase participation in sport and exercise.