Flex offers addictive at-home HIIT classes for the digital fitness market projected to be worth $27.4B by 2022. Consumers pay $19.99/month or $119.99/year to access a boutique interactive fitness experience from home.

Members tune in to live and on-demand workouts wearing an Apple Watch that counts their reps in real-time. The reps power a personalised on-screen display and community leaderboard that makes the experience feel like playing a game. Between the personal progression and communal visibility of performance, Flex taps into the behavioural psychology to push you harder and further than any at-home fitness product....
Flex offers addictive at-home HIIT classes for the digital fitness market projected to be worth $27.4B by 2022. Consumers pay $19.99/month or $119.99/year to access a boutique interactive fitness experience from home.

Members tune in to live and on-demand workouts wearing an Apple Watch that counts their reps in real-time. The reps power a personalised on-screen display and community leaderboard that makes the experience feel like playing a game. Between the personal progression and communal visibility of performance, Flex taps into the behavioural psychology to push you harder and further than any at-home fitness product.
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Investors

Luke Meadows
Admin
Sport Tech Hub Cohort 3
Admin
Sport Tech Hub Cohort 3 Accelerating innovation in physical activity throughout London

Advisors

Jim Franklin
Admin
Jim Franklin Former CEO of SendGrid
Natty Zola
Admin

Recommendations

Felix Hamer Head of Growth at Fat Lama

The Flex team is 100% committed to, and super driven by, their goal of getting people active. Elliott and Matt have become personal friends after we were on the same cohort on the Sprint Pirates programme and I would recommend anyone meet with them, if only to have a great time.

James Green Project Manager at World Food Programme

I know Elliott as an incredible technologist and entrepreneur. Together with his cofounder I believe they can be an unstoppable team. His relentless drive to learn, and their laser focus on their users puts them in a strong position to successfully execute on their vision. In addition, Elliott is a thoroughly decent chap, and someone with whom it would be a privilege to work with or invest in.