Fliff is pioneering "cashback gaming", rewarding consumers with automatic cashback on everyday purchases and allowing them to use those rewards to fund sports bets within the Fliff app. This makes cashback incrementally more valuable to consumers, and creates a flywheel for consumers to earn, play, and win in Fliff.

Fliff aggregates cashback offers from national and local merchants and retailers across the United States and displays these to consumers. Consumers can link their credit cards to earn cashback automatically on their purchases or tap an offer where they can purchase digital gift cards. After the purchase is made, the consumer automatically and instantly receives cashback in their Fliff account.

The consumer can choose to apply the cashback they've earned toward sports betting using Fliff's social and sweepstakes sportsbook. Fliff's sportsbook resembles a real money gaming experience, but uses in-app currency that the consumer converts back to cash at their discretio...
Fliff is pioneering "cashback gaming", rewarding consumers with automatic cashback on everyday purchases and allowing them to use those rewards to fund sports bets within the Fliff app. This makes cashback incrementally more valuable to consumers, and creates a flywheel for consumers to earn, play, and win in Fliff.

Fliff aggregates cashback offers from national and local merchants and retailers across the United States and displays these to consumers. Consumers can link their credit cards to earn cashback automatically on their purchases or tap an offer where they can purchase digital gift cards. After the purchase is made, the consumer automatically and instantly receives cashback in their Fliff account.

The consumer can choose to apply the cashback they've earned toward sports betting using Fliff's social and sweepstakes sportsbook. Fliff's sportsbook resembles a real money gaming experience, but uses in-app currency that the consumer converts back to cash at their discretion. These winnings can then be applied toward the purchase of additional gift cards or redeemed by withdrawing to the consumer’s external PayPal wallet. Through Fliff, consumers are effectively able to fund their gaming accounts through the retail purchases they make on a daily basis. This creates a risk-free opportunity for them to parlay their cashback rewards into larger cash prizes.

Under the hood, Fliff is a publisher for advertisers who are investing in performance marketing and using our platform to reach consumers. Each time a Fliff user makes a purchase, the advertising merchant is paying Fliff sales commission (6-10% on average). We retain some of this commission as our revenue, and pass some of the commission back to the consumer as cashback to incentivize them to continue making purchases through Fliff.

Fliff capitalizes on the purchasing power of sports fans and sports bettors by using the prospect of winning money through sports betting as an incentive to use Fliff as the start of all commerce. Cashback in Fliff is just another layer of rewards that the consumer can stack on top of the rewards they earn from their credit card companies and any rewards programs offered separately by each merchant.

Fliff makes earning cashback fun and entertaining, and satisfies recreational sports bettors’ need for action even without having to risk their own money.
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Investors

Feda Mecan
Admin
Feda Mecan Co-Founder Fliff, Results.com and KaFe Rocks

Employees

Kyle Luetkehans
Admin
Kyle Luetkehans Head of Performance Marketing Previously: Dir of Mobile Commerce Partnerships at Ibotta, Professional Soccer Player
Matt Ricci
Admin
Matt Ricci CEO Previously: Head of Data Science at Quizr, acquired in all stock acquisition by SimpleBet; Actuary at Chubb; Johns Hopkins U Class of 2013