Our mission is to elevate consumer well-being and drive lasting health outcomes by building technology that increases consumer access to specialized wellness providers and education.

We drive measurable improvement of consumer health and wellness by creating increased access to real-time feedback in health and wellness practices and focus areas, starting with yoga. We have taken what yoga technology and services are today and put together a cohesive plan, business, monetization support and iterative development together to build what the future of yoga will be.

Flowell is optimizing revenue for the long tail of yoga and wellness instructors. We do this by providing turn-key business solutions in the form of a customizable digital studio that operates similar to Etsy. Paired with this solution, we offer services to instructors that help improve the quality of their offerings, such as production and professionalism consultations, product recommendations and educational classes and ser...
Our mission is to elevate consumer well-being and drive lasting health outcomes by building technology that increases consumer access to specialized wellness providers and education.

We drive measurable improvement of consumer health and wellness by creating increased access to real-time feedback in health and wellness practices and focus areas, starting with yoga. We have taken what yoga technology and services are today and put together a cohesive plan, business, monetization support and iterative development together to build what the future of yoga will be.

Flowell is optimizing revenue for the long tail of yoga and wellness instructors. We do this by providing turn-key business solutions in the form of a customizable digital studio that operates similar to Etsy. Paired with this solution, we offer services to instructors that help improve the quality of their offerings, such as production and professionalism consultations, product recommendations and educational classes and services.

Flowell delivers a personalized experience for consumers through wellness data capture and AI. We cuate recommendations of classes, content and community members to be hyper-relevant to the goals, experiences and pain points of each user, and also arm instructors operating on the platform with data about their clients which drives hyper-relevant services, real-time feedback and personalized suggestions.

Additionally, Flowell operates a tier-based system of quality, which allows instructors to be differentiated amongst their peers, and also gives transparency to consumers about the level of skill, specialization and past consumer experiences of who they are receiving services from.

Flowell generates revenue from both instructors and consumers. Foundationally, we earn commission revenue on consumer transactions on platform, and business services and application fees from instructors.

Advertising revenue is generated from affiliate partners, as well as from instructors seeking to rank higher in search results within the platform.

Finally, in regards to our operations, Flowell’s business is agile. We are obsessed with making data-driven decisions and specialize growth marketing. Our major differentiating factor versus close competitor Moxie, is that we listen to our customers and work alongside them to build out the Flowell product and community.

We are partners to wellness providers, and their success is our priority.
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Employees

Taylor Stull
Admin
Taylor Stull CEO Driven to build the best team to create new access to wellness services and education that bridge the gap between health care and wellness