Most creatives experience problems with being paid fairly, on time, or even at all. As a freelance writer myself, I found that I spent more time managing my relationships with clients than I did actually creating.

When I worked for some start-ups I saw the same problems from a business point of view. Businesses waste time dealing with payment issues, delays, and excuses.

These are the problems that Folklore solves.

There are thousands of writers posting blogs each day. Folklore leverages the masses of content that is already being created to satisfy the growing demand for content marketing and online editorial.

We do this by using the stock photo model. Writers will upload articles on a huge range of subjects. Publishers will browse the website by keyword to find content that fits their brand.

This means that neither will have to waste time managing their relationship. There is no room for miscommunication. Quality is assured and payment is instant.

We have multiple strategies...
Most creatives experience problems with being paid fairly, on time, or even at all. As a freelance writer myself, I found that I spent more time managing my relationships with clients than I did actually creating.

When I worked for some start-ups I saw the same problems from a business point of view. Businesses waste time dealing with payment issues, delays, and excuses.

These are the problems that Folklore solves.

There are thousands of writers posting blogs each day. Folklore leverages the masses of content that is already being created to satisfy the growing demand for content marketing and online editorial.

We do this by using the stock photo model. Writers will upload articles on a huge range of subjects. Publishers will browse the website by keyword to find content that fits their brand.

This means that neither will have to waste time managing their relationship. There is no room for miscommunication. Quality is assured and payment is instant.

We have multiple strategies to monetize the site. The primary way we will make money is with a 12% service fee charged when payment is made for an article (same as on airbnb). We will also charge an optional editing fee for writers who want their pieces edited. For the Folklore Collective (the magazine affiliated with the site) we have already partnered with Wotif.com and Hotels Combined to integrate discreet affiliate links and banner ads. We also plan to introduce native advertising.

For us, the main motivation behind Folklore is the empowerment of creatives. Our ultimate goal would be to enable more creatives to make a living from doing what they love and to attract more people to a career as a freelancer.
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