You check-in almost every time you go to a great restaurant on Facebook or Instagram. What if, for doing the same thing, you could get anything between 10 to 20% discount on your billing amount? Wouldn't it be great! That's food dragon for you. The user.

Also, restaurants serve hundreds of orders per week and good chains spend heavy on marketing as well. This marketing is based on absolutely no real user data. They are based on surveys, the sample size of which is always arguable. What if, in exchange of providing discounts to your customers for checking in (Free marketing), you could get pin-pointed data? Age, sex, location, interests, frequency, average bill amount etc for all your customers. Won't it help make better marketing, branding and positioning decisions? The analytics + free marketing (check-ins) against 10 to 20% discount is food dragon for restaurants....
You check-in almost every time you go to a great restaurant on Facebook or Instagram. What if, for doing the same thing, you could get anything between 10 to 20% discount on your billing amount? Wouldn't it be great! That's food dragon for you. The user.

Also, restaurants serve hundreds of orders per week and good chains spend heavy on marketing as well. This marketing is based on absolutely no real user data. They are based on surveys, the sample size of which is always arguable. What if, in exchange of providing discounts to your customers for checking in (Free marketing), you could get pin-pointed data? Age, sex, location, interests, frequency, average bill amount etc for all your customers. Won't it help make better marketing, branding and positioning decisions? The analytics + free marketing (check-ins) against 10 to 20% discount is food dragon for restaurants.
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