The sharing economy is flourishing. Airbnb has over 3 M transactions per month. Uber has made over 1 billion rides. Fooever has found that the potential to copy their concepts by adding a global, yet local digital market place within the food sector is still untapped. Today, sharing economy solutions for food do exist, but they are nisched from being for restaurants only, for left overs only, for farmers only, etc. Fooever takes on the bigger picture by hosting a platform where all sorts of food - both ingredients such ...
The sharing economy is flourishing. Airbnb has over 3 M transactions per month. Uber has made over 1 billion rides. Fooever has found that the potential to copy their concepts by adding a global, yet local digital market place within the food sector is still untapped. Today, sharing economy solutions for food do exist, but they are nisched from being for restaurants only, for left overs only, for farmers only, etc. Fooever takes on the bigger picture by hosting a platform where all sorts of food - both ingredients such as honey or eggs AND dishes or baked goods from people with food as their hobby or profession - can be sold locally to the end consumers without crossing larger food chains.
By skipping the middle man we let the food providers earn more, and the foodies pay less for quality food ideal to their different tastes, wants, and needs.
We have launched the app (ios, android) and web in Sweden, and we have successfully crowdfunded 50 000 $ (for 5 % of the company). We thought PR would help us gain content, but we have understood we need help to bring in content since that is a tough job that takes efforts (although to upload something is quite easy).
That is why we are now focusing on sales, with district managers in Sweden. we urge the producers to sell their goods at a common place and specified time, to get more interested consumers to buy from several vendors at once, in an efficient farmers market model (a stop takes just 15 minutes). This is done with a commission based sales team.
We are planning for a global launch in countries with a high sustainability thinking. Food concerns everyone, but middle men take too much, so Fooever means a revolution!
Transportation? We let that be up to the seller and buyer, since the sales is local. They may also use a transportation firm, connected in Fooever with API.
I really believe in Fooevers concept. Its sustainable and smart with the best timing at the market. It connects foodproducers with consumers in an easy way. Its a positive trend that consumers get more concerned about where food come from and that less food get thrown away. I also know Karin as a very talented business woman who manage to start up and run a company like this. Therefore I think Fooever can develop to be a really success!!
To get a market place for free is super interesting for most food producers wanting to skip the intermediaries, especially since Fooever will spend money on marketing and let their food be seen by lots of potential customers locally. With the Kickstarter campaign to get affiliate partners, I am sure Fooever is on the right track. The management team - what can I say? To work that hard, and come this far, without pay and with so little means, that is very impressive.
I know Karin to be a real doer! She's efficient, trustworthy and delivers good results within time. She's a brave person, who isn't afraid to take on adventures or to try out her good ideas, but at the same time she keeps her feet on the ground. I give Karin my warmest recommendations!
Fooever is an interesting and exciting concept that I truly believe in. Not only because of a great idea, but because the persons behind it are highly driven, creative and business minded. Together they have lots of experience in sales, marketing and in project management and actually also from running several restaurants. Karin Angerind seems to have unlimited energy and there is no idea too strange or difficult for her to implement. She has the ability to combine structure with a very flexible mind, which I think will be very useful as Fooever grows.
Karin is a valuable colleague who is always over performing our team goals as well as her personal.
She makes things happen she is a real Duracell Bunny she newer runs out of power.
She is creative in finding new ways to do stuff and rethinking if somethings are not as efficient as it could be.
She can make miracles out of small budgets to always get the best value out of small means.