Forebrain is a pioneer in consumer neuroscience research in Brazil, offering innovative and scientific data analysis solutions to help brands achieve better results based on a better knowledge about consumer’s unconscious reaction.

The company offers its services both in the "ad hoc" mode, which presents high added value to the customer, and in the "Software as a Service" (SaaS) mode. For services "ad hoc", it operates in the segments of Product Development, Marketing & Advertising, Shopper Marketing and Media Effectiveness.

In the SaaS model, the company offers a platform of neuroscientific data for analysis and insights of advertising effectiveness. The platform allows the creation of more efficient communication strategies from neuroscience learning. This online platform was built from a rigorous technological process and inspired by the syndicated research model, where information of common interest for the market is made available to several customers.

Independently the com...
Forebrain is a pioneer in consumer neuroscience research in Brazil, offering innovative and scientific data analysis solutions to help brands achieve better results based on a better knowledge about consumer’s unconscious reaction.

The company offers its services both in the "ad hoc" mode, which presents high added value to the customer, and in the "Software as a Service" (SaaS) mode. For services "ad hoc", it operates in the segments of Product Development, Marketing & Advertising, Shopper Marketing and Media Effectiveness.

In the SaaS model, the company offers a platform of neuroscientific data for analysis and insights of advertising effectiveness. The platform allows the creation of more efficient communication strategies from neuroscience learning. This online platform was built from a rigorous technological process and inspired by the syndicated research model, where information of common interest for the market is made available to several customers.

Independently the company analyzes on each wave of research up to 40 different TV commercials, using a method that simulates what happens in people's homes. In this platform, the profile of the participants and the advertising films are chosen by the company and not by the customer as it happens in the services "on demand". The company has in the database of this platform more than 800 commercials of 200 Brazilian brands collected since 2013.

All products and services are proprietary, internally developed and based on a hub-and-spoke model, where different applications use the same set of algorithms and proprietary software that extract neuro-behavioral data on the emotional state of consumers. This innovative process allows applications of different contexts of consumption to be used in the same set of methods to the analysis of human behavior.
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