Fria, a new lifestyle brand, is committed to developing cutting edge, nano tech cooling solutions to combat the ravages of heat challenges that plague populations including menopausal and pregnant women, chemo patients and athletes to name a few.

The Problem: Our primary demographic suffers from hot flashes! There are more than 43 million women in the US and 475 million women globally who are currently in menopause. 80% of will experience hot flashes during active menopause. The physiological and psychological effects of hot flashes rob women of their self-esteem and compromise the overall quality of their lives.

The Solution: Fria endeavors to create beautiful, fashionable, solutions focused jewelry and apparel designed to free wearers from the ravages of hot flashes/heat challenges, allowing them to move from miserable to manageable, easily and with no adverse side effects.

The Market: The combined buying power of this demographic is $20 Trillion annually with $40 Billion spent...
Fria, a new lifestyle brand, is committed to developing cutting edge, nano tech cooling solutions to combat the ravages of heat challenges that plague populations including menopausal and pregnant women, chemo patients and athletes to name a few.

The Problem: Our primary demographic suffers from hot flashes! There are more than 43 million women in the US and 475 million women globally who are currently in menopause. 80% of will experience hot flashes during active menopause. The physiological and psychological effects of hot flashes rob women of their self-esteem and compromise the overall quality of their lives.

The Solution: Fria endeavors to create beautiful, fashionable, solutions focused jewelry and apparel designed to free wearers from the ravages of hot flashes/heat challenges, allowing them to move from miserable to manageable, easily and with no adverse side effects.

The Market: The combined buying power of this demographic is $20 Trillion annually with $40 Billion spent in the jewelry segment alone. Current trends predict the wearable tech market will reach $12 billion by 2020 with mature adults, 8.2 million Americas age 55 and older expected to use a wearable device in 2019, up more than 15% over 2018. Additionally, the menopause market is both inevitable and perpetual. As long as there are women, they will be hot and will want to be cool!

Fria is expected to be the first versatile and fashionable tech solution to deliver effective cooling relief while seamlessly complimenting the wearers lifestyle. Each year 2.4 million women age into the active market in the U.S., so there will always be a need to address the uncomfortable symptoms of this life stage.
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digitalundivided's BIG Incubator
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digitalundivided's BIG Incubator Incubator for Black & Latinx women led startups- Atlanta & Newark/NYC

Employees

Sheilisa McNeal
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Sheilisa McNeal CEO In a word I describe myself as relentless! I'm also a solutions focused inventor, visionary, leader and life long student..