Read by over 22,000, within 4 issues. Founded in 2013 by two guys who felt infuriated by magazines of the 21st century, as they lacked a fundamental connection with 95% of the UK audience. We wanted to see a publication that featured affordable products as well as new and upcoming brands, rather than the same established brands being reused each time. Our initial research showed that we are not alone in seeking affordability as 74% of males consider value for money as the main priority when purchasing new items. So we launched the magazine as a way to provide not only relevant content, but also an online retailer of each product we recommend, creating the industry's first fully integrated digital media and retailing platform. The aspirational, millennial generation that we are aiming at are also the highest spenders annually out of any age group, yet they were woefully under catered for. The average age of existing men's lifestyle publications readership all averaging over 35 and their...
Read by over 22,000, within 4 issues. Founded in 2013 by two guys who felt infuriated by magazines of the 21st century, as they lacked a fundamental connection with 95% of the UK audience. We wanted to see a publication that featured affordable products as well as new and upcoming brands, rather than the same established brands being reused each time. Our initial research showed that we are not alone in seeking affordability as 74% of males consider value for money as the main priority when purchasing new items. So we launched the magazine as a way to provide not only relevant content, but also an online retailer of each product we recommend, creating the industry's first fully integrated digital media and retailing platform. The aspirational, millennial generation that we are aiming at are also the highest spenders annually out of any age group, yet they were woefully under catered for. The average age of existing men's lifestyle publications readership all averaging over 35 and their average price of a product featured exceeding £150, in-comparison ours is 22 years old with an average price of £59.


Growth steps for the brand
The first is to completely update our app and website, which would allow us to feature advanced methods of advertising and utilise affiliate marketing, which would instantly link to the Emporium (our online store) thus increasing our usability and revenue. The second is to introduce Atlas. (An interactive map that features personal recommendations for products, events, restaurants etc. Based on a user's previous budget and style preferences.)

We are a highly profitable investment opportunity, whilst also being a safe one. Due to our low overhead costs and already tested / proven market, the security of your investment would be substantial. Providing affordable luxury to young gentlemen is a fantastic demographic to have, as they have a huge global appeal, they are proven to spend money and they are currently not well served. The opportunity to grow across various markets whilst linking them all to the one platform that allows influential promotion is a unique prospect and one that will permanently change the publishing and retail industry.
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