Gaybrhood.com is a crowdsourced, real-time city guide tailored for the $200bn gay travel market.

The problem

Being a traveller in a new city can be overwhelming. Being a gay traveller brings a whole new set of challenges. "Welcome" is a word that's greatly overused in the travel industry, but for gay travellers, who might be anxious about how they will be received, it is a crucial aspect of any visit. According to a 2014 LGBT travel survey by Community Marketing Inc., a significant number of respondents said they wouldn't feel safe in even middle-of-the-road destinations. Gay city guides are an essential when travelling, but can prove unreliable for information.

The solution and how it works

Gaybrhood provides a real-time up-to-date overview on what to do in a city and where the local gay and lesbian community are socialising and hanging out. Information is automatically crowdsourced from people who live in the city or have visited a city through their social networks.

The cit...
Gaybrhood.com is a crowdsourced, real-time city guide tailored for the $200bn gay travel market.

The problem

Being a traveller in a new city can be overwhelming. Being a gay traveller brings a whole new set of challenges. "Welcome" is a word that's greatly overused in the travel industry, but for gay travellers, who might be anxious about how they will be received, it is a crucial aspect of any visit. According to a 2014 LGBT travel survey by Community Marketing Inc., a significant number of respondents said they wouldn't feel safe in even middle-of-the-road destinations. Gay city guides are an essential when travelling, but can prove unreliable for information.

The solution and how it works

Gaybrhood provides a real-time up-to-date overview on what to do in a city and where the local gay and lesbian community are socialising and hanging out. Information is automatically crowdsourced from people who live in the city or have visited a city through their social networks.

The city guides are populated through our users likes and events on social media. By aggregating this information we can give a live, up-to-date guide of the best things happening in a city according to the people who know it best – the local gay community.

When our users like a restaurant, bar, etc, or join an event on their social media, this then updates our own listings. We can then create a real-time overview of what is most popular in any given city at any time.

Meanwhile, business and event profiles on the site are automatically synchronised with their social media accounts so any updates (i.e. opening times, location) filter straight through to Gaybrhood as well.

Using Dublin as a testbed, the website lets users explore events and activities by time, type, distance and use local knowledge to explore the scene, grab food or a coffee or find a gym or a place to get your hair cut. It also shows the best side of a city according to how many users like a place or are attending events.

The market

The annual international travel spend by lesbian, gay, bisexual and transgender tourists was estimated to have been worth in excess of $200 billion in 2014, with European LGB travellers spending an estimated $66bn.

Of those surveyed, 29pc of LGB participants are frequent leisure travellers, taking five or more leisure trips per year, with 10 or more leisure hotel room nights per year. 14pc of LGBT respondents are frequent business travellers, taking five or more leisure trips per year.
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