General Issue coins a new category within menswear; we design and manufacture “smart casual” clothing for a new generation of modern professionals, and sell it directly to the consumer.

Our brand is more than just a product; it encapsulates a feeling, sentiment, and aspiration of a lifestyle. We create content on digital platforms to provide context around our clothing, but also use it as an opportunity to create a community around our customers. The current content players in the men’s fashion and lifestyle space are exclusive and unapproachable, leaving a white space for General Issue to address questions from the average millennial male professional. By delivering consistent relatable and entertaining content online, General Issue can gain trust and authority to influence their style choices, purchases and behaviors in the long term....
General Issue coins a new category within menswear; we design and manufacture “smart casual” clothing for a new generation of modern professionals, and sell it directly to the consumer.

Our brand is more than just a product; it encapsulates a feeling, sentiment, and aspiration of a lifestyle. We create content on digital platforms to provide context around our clothing, but also use it as an opportunity to create a community around our customers. The current content players in the men’s fashion and lifestyle space are exclusive and unapproachable, leaving a white space for General Issue to address questions from the average millennial male professional. By delivering consistent relatable and entertaining content online, General Issue can gain trust and authority to influence their style choices, purchases and behaviors in the long term.
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Employees

Susan Woo
Admin
Susan Woo CEO/Founder I'm a serial entrepreneur who loves to work, create and build things from the ground up.