Companies are struggling to get new customers because they are more informed and they search the web before making any purchase. Not only that, Google search engine is the best way for companies to get clients, but it demands companies to create original product description for every one of the 1000s of different product that they sell in order to achieve top positions on its search rank.

Genwords is a crowsourcing platform for content creation focus on ecommerce. Our content increase organic traffic (up to 50% four months after publishing) and improve conversion rates of our customers. We work with the top ecommerce companies from LatAm: Walmart (Mexico), Falabella (Argentina, Chile, Colombia, Peru), Sodimac (Chile), Lowes (Mexico) , Soriana (Mexico), Liverpool (Mexico), Americanas (Brasil), Submarino (Brasil).

Bringing services to these customers, we discover an even bigger opportunity: companies needs to create content on a daily basis for their social channels, but they don'...
Companies are struggling to get new customers because they are more informed and they search the web before making any purchase. Not only that, Google search engine is the best way for companies to get clients, but it demands companies to create original product description for every one of the 1000s of different product that they sell in order to achieve top positions on its search rank.

Genwords is a crowsourcing platform for content creation focus on ecommerce. Our content increase organic traffic (up to 50% four months after publishing) and improve conversion rates of our customers. We work with the top ecommerce companies from LatAm: Walmart (Mexico), Falabella (Argentina, Chile, Colombia, Peru), Sodimac (Chile), Lowes (Mexico) , Soriana (Mexico), Liverpool (Mexico), Americanas (Brasil), Submarino (Brasil).

Bringing services to these customers, we discover an even bigger opportunity: companies needs to create content on a daily basis for their social channels, but they don't have the right tools to do it, leading to inefficience and time waste, therefor we are developing a software to help companies manage their complete content marketing process (planning, creation, publishing, distribution and measurement).

Some results so far:
We spoke with +50 Latam companies and 95% of brands & big agencies have problems with content planning and creation 2 big brands to be beta testers of our platform (SAP & Avon)
CAC = $17 (1st test with $100 ad spending)
Launch v 1.0: 1st Aug 2015
More information

Investors

Wayra
Admin
Wayra Telefonica's global tech accelerator with 12 offices in Europe & Latam

Employees

María Guadalupe Sandoval Meza
Admin
Maria Luz Sallietti
Admin
Maria Luz Sallietti Content Manager
Jurriaan Duivenvoorden
Admin
Jurriaan Duivenvoorden
Zarko Krneta
Admin
Zarko Krneta

Recommendations

Thiago Paiva Co-Founder at VTX USA

Genwords is one of Wayra's startups, it's getting great results so far and the team is very hard working!

Vanesa Kolodziej

Emanuel has the experience, knowledge and business savviness to succeed in this business space. Content marketing is a space that becomes more relevant by the minute, and services such as Genwords are becoming basic needs for today companies, specially e-commerce. Emanuel has the team and the technology needed so make it happened.

Marco Franca

Genwords is an exceptional Content Marketing company delivering positive results in Latin America. The ability to deliver Content Marketing in Portuguese and Spanish is fundamental to any company that wants to survive and expand in a complex region.