Curate is a content-only platform that enables influencers to link to and highlight the best content on the web.

Instead of algorithms to filter quality through your friends, interests, or RSS feeds we believe that experts and influencers are the best first filter. Once experts contextualize a piece of content we rely on the community to determine what is best.

In that sense, Curate is a two-sided marketplace with content curators on one side and content consumers on another. Curated content is the product we are selling to content consumers and we rely on curators to create the product for us. Curators are incented to do this because they develop followership, build their personal brand, and engage their audiences. Consumers look for this content as the curator provides a level of validation and a signal that is valuable information for the content consumer. That is, the content has been vetted by an expert, so it must be good.

There are four basic activities related to online ...
Curate is a content-only platform that enables influencers to link to and highlight the best content on the web.

Instead of algorithms to filter quality through your friends, interests, or RSS feeds we believe that experts and influencers are the best first filter. Once experts contextualize a piece of content we rely on the community to determine what is best.

In that sense, Curate is a two-sided marketplace with content curators on one side and content consumers on another. Curated content is the product we are selling to content consumers and we rely on curators to create the product for us. Curators are incented to do this because they develop followership, build their personal brand, and engage their audiences. Consumers look for this content as the curator provides a level of validation and a signal that is valuable information for the content consumer. That is, the content has been vetted by an expert, so it must be good.

There are four basic activities related to online content: creation, aggregation, curation, and consumption. Creation has been tackled by platforms such as YouTube for video, SoundCloud for music, Flickr for images, or Medium for text; aggregation (relying on automation and algorithms to find content) is tackled through social media platforms such as Twitter, Facebook, Quibb, and RSS Readers such as Feedly. Still, there are still few tools that help with content curation, sorting through the web to find the best, most meaningful pieces of content in an organized/contextualized way.

We can't imagine a future in which content won't be personalized. Where you have to self-identify what you are interested in before you receive more personalized content recommendations. Where we don't rely on each other's collective knowledge to move forward. Where you must filter through content to find what you are looking for, instead of being served with that content.
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