A few years ago online advertising changed. With millions of people using ad-blocking software and millions more simply ignoring ads, the cost to advertise went through the roof. Companies started looking for different, more contextualized ways to push their products and services. Content marketing became a trend. The problem with the ‘Content is king’ approach is that we have long passed the limit where we are humanely able to consume the amount of content being produced. This means we’ve reached a crush, where content production & distribution is becoming unsustainable.

So, how can companies make the most out of their content? They use GetSocial. GetSocial is a content analytics platform that helps marketers and publishers understand, in real time, which of their stories are driving their growth.

Using our marketing tools, websites can grow their traffic, shares, subscribers and followers. At the same time, we track all social activity occurring on the website (even copy pa...
A few years ago online advertising changed. With millions of people using ad-blocking software and millions more simply ignoring ads, the cost to advertise went through the roof. Companies started looking for different, more contextualized ways to push their products and services. Content marketing became a trend. The problem with the ‘Content is king’ approach is that we have long passed the limit where we are humanely able to consume the amount of content being produced. This means we’ve reached a crush, where content production & distribution is becoming unsustainable.

So, how can companies make the most out of their content? They use GetSocial. GetSocial is a content analytics platform that helps marketers and publishers understand, in real time, which of their stories are driving their growth.

Using our marketing tools, websites can grow their traffic, shares, subscribers and followers. At the same time, we track all social activity occurring on the website (even copy paste sharing). Then, we analyze each interaction individually and give it a virality score, hence identifying the best stories to promote and invest on. The outcome is an easy to consume dashboard, giving marketers and publishers the data they need, in real time.
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