Guillermo Ginesta

Innovation and Business Transformation w/ startup experience and a passion for disruption. Active Angel Investor.

General Business • Marketing

Hong Kong, Hong Kong

Skills

Experience

Marketing @Infiniti Motor Company Ltd. • Co-Founder

Empower The Drive

Mar '16 - Present (5 years)

Product @Toll Shipping

Sep '15 - Mar '16 (6 months)

Marketing @Cosme De Net

Jun '14 - Jul '15 (1 year 1 month)

Marketing @Oregon Scientific

May '12 - Jun '14 (2 years 1 month)

Product @Mirae Asset Global Investments

Nov '09 - Jan '12 (2 years 2 months)

Marketing @Speedo

May '09 - Nov '09 (6 months)

Amazing things Guillermo's made

Responsible for the global roll-out of the Infiniti Motors Accelerator programme - Infiniti LAB and selection of participating startups.

Companies under advisory/consultancy achieved HK$120+ million in yearly sales in 2015.

Past experience includes: Infiniti Motors, Speedo, Lacoste, Ted Baker, Oregon Scientific, Cosme De Net, Toll Global Forwarding, Mist, masblu, New Balance.

Raised USD6m investment for the company's operations.

Increased sales YoY by over 350%, while decreasing and optimising marketing spend by 10% while maintaining a positive ROI.

Increased CTR and user engagement by 100% YoY, and improving conversion rate by 183% over the same period.

Education

University of Warwick - Warwick Business School

Marketing and Strategy • Jul 2008 - Sep 2009

University of Warwick

Management • Sep 2005 - Jun 2008

Recommendations

Alexander Glick recommended Infiniti Motor Company Ltd. where Guillermo is Co-Founder