GLADCLOUD IS AN ENTERPRISE SAAS PLATFORM FOR GLOBAL BRANDS TO TRANSFORM THEIR LOCAL BUSINESS PARTNERS INTO DIGITAL BRAND AMBASSADORS

The company specialises in providing Local Digital Marketing Software for Global Convenience brands and services that work with large numbers of affiliated businesses. Spend is increasing spend across Location-Based, Video and Native Social Advertising; but convenience economy brands are challenged to drive footfall at local partners, largely because existing location-based marketing tools do not engage local merchants to leverage their marketing channels. In tandem, Consumer engagement with Facebook location pages is higher than that on corporate pages.

PLATFORM SOLUTION
Gladcloud’s platform exploits this rapidly expanding sector by enabling these services to analyse and engage digital marketing channels across their affiliated network of merchant partners, facilitating increased revenues through customised organic and paid advertising content.

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GLADCLOUD IS AN ENTERPRISE SAAS PLATFORM FOR GLOBAL BRANDS TO TRANSFORM THEIR LOCAL BUSINESS PARTNERS INTO DIGITAL BRAND AMBASSADORS

The company specialises in providing Local Digital Marketing Software for Global Convenience brands and services that work with large numbers of affiliated businesses. Spend is increasing spend across Location-Based, Video and Native Social Advertising; but convenience economy brands are challenged to drive footfall at local partners, largely because existing location-based marketing tools do not engage local merchants to leverage their marketing channels. In tandem, Consumer engagement with Facebook location pages is higher than that on corporate pages.

PLATFORM SOLUTION
Gladcloud’s platform exploits this rapidly expanding sector by enabling these services to analyse and engage digital marketing channels across their affiliated network of merchant partners, facilitating increased revenues through customised organic and paid advertising content.

BUSINESS MODEL
Core Revenue is generated using a Software as a Service (SaaS) model paid for by the brand / service provider, based on monthly active locations using the merchant dashboard.

GOT TO MARKET STRATEGY /TRACTION
The business is initially focused on a small number of key sectors: Food Delivery and Beverage Brands, but ultimately the principals of the platform apply to any franchise business. As this is an Enterprise product, the typical sales cycle takes between 3-6 months from first contact to paid trials. Currently running first Paid Trials with international food delivery services and beverage brands in UK, Ireland and Central Europe.

THE INVESTOR OPPORTUNITY
A cumulative core revenue model means that as new clients and territories are added, the Monthly Recurring Revenue (MRR) grows, with further revenue growth driven by merchant adoption of the dashboard. Applying this commercial model to the rapid growth in the convenience economy positions Gladcloud to achieve exponential revenue growth.
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