GHF Story and business model

How did we start-
We started in 1999 as my parents bought goats in preparation for Y2k. We all chuckle at it now... Little did we know, we were starting a multi generational Natural Food Business. Don't get me wrong, it's be hard. Business is hard in general, not to mention when you throw in family. We are glad to say we are more united than ever and we are 2 generations strong with hopefully many more in the future.
What do we do-
We have Plain, Vanilla & Honey yogurt. Plain, Vanilla & Raspberry Kefir. Milk, Chocolate Milk, Eggnog. Goat Milk and Goat Kefir (Plain). We self distribute to 90% of our stores in the greater Seattle area.
How are we different?
Our products are all natural dairy products. We source them farm direct. We don't separate, homogenize or add anything artificial and no thickeners. Most people have never had real, cream top, full fat milk. That's the foundation of all of our products.
It's from the farm, to the grocery store. We c...
GHF Story and business model

How did we start-
We started in 1999 as my parents bought goats in preparation for Y2k. We all chuckle at it now... Little did we know, we were starting a multi generational Natural Food Business. Don't get me wrong, it's be hard. Business is hard in general, not to mention when you throw in family. We are glad to say we are more united than ever and we are 2 generations strong with hopefully many more in the future.
What do we do-
We have Plain, Vanilla & Honey yogurt. Plain, Vanilla & Raspberry Kefir. Milk, Chocolate Milk, Eggnog. Goat Milk and Goat Kefir (Plain). We self distribute to 90% of our stores in the greater Seattle area.
How are we different?
Our products are all natural dairy products. We source them farm direct. We don't separate, homogenize or add anything artificial and no thickeners. Most people have never had real, cream top, full fat milk. That's the foundation of all of our products.
It's from the farm, to the grocery store. We control every aspect of it.

The business model-
The local natural food movement is growing and probably not going anywhere anything soon. In our current day with social media, the consumer wants to know where their food comes from. Our goal is to connect the consumer directly with the animals and people that makes their food. Part of that is vertical integration. We haul the milk from the farm to our creamery and from the creamery directly to the store. We have seen our per store sales are 2 to 3 times higher than using 2 step distribution. In the early years it was out of necessity, we didn’t have the margin for 2 step distribution. Now it’s part of our business model. We want that direct contact with the customers, with the store team members.

The future-
The future is bright. We are still small, with revenues in the 1-2M dollar range, we understand we are still very small in the multi billion dollar market. But, we are nimble and proven. We have very low debt. We are looking to finish automating in our creamery and start expanding.

Values-
We are a Christian family. We believe in honesty, integrity. Stewarding our business, team members and animals while we are here on earth.
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