In June 2018 the renewable energy company for which I worked as Senior Accountant closed and I decided to go travelling. It was while travelling for 5 months that I became increasingly conscious of how our daily lifestyle choices impact the environment. I identified products packaged plastic free in Australia and New Zealand such as solid shampoo bars that I had not seen previously in Ireland.
I established Green Outlook in March 2019. Through Green Outlook I have combined my work experience and passion for the environment. I promote a greater understanding of how individuals, as consumers can make choices on a daily basis to reduce our use of single use plastic and reduce our environmental impact.
Green Outlook sells a growing range of plastic free and natural products for the body, home and on the go. Whether you’re trying to become more sustainable or are no stranger to zero waste Green Outlook has something that will suit you. The product range includes safety razors, body soap b...
In June 2018 the renewable energy company for which I worked as Senior Accountant closed and I decided to go travelling. It was while travelling for 5 months that I became increasingly conscious of how our daily lifestyle choices impact the environment. I identified products packaged plastic free in Australia and New Zealand such as solid shampoo bars that I had not seen previously in Ireland.
I established Green Outlook in March 2019. Through Green Outlook I have combined my work experience and passion for the environment. I promote a greater understanding of how individuals, as consumers can make choices on a daily basis to reduce our use of single use plastic and reduce our environmental impact.
Green Outlook sells a growing range of plastic free and natural products for the body, home and on the go. Whether you’re trying to become more sustainable or are no stranger to zero waste Green Outlook has something that will suit you. The product range includes safety razors, body soap bars, natural deodorants, reusable cosmetic wipes, lip balms, menstrual products, reusable straws, coffee cups and more. I select suppliers and products based on their ethos, production process, packaging and ingredients.

Markets/Popups (March 2019-)
I attend markets and events both locally in Kildare and nationally including Castletown House Market Celbridge, Ballymaloe Christmas Fair and Gifted Cork City Hall.
I provide Corporate pop up shop services, Corporate gifting services and corporate speaking services in the area of sustainable living. Corporate customers have included Glandore, Survey Monkey, Zendesk International and SSE Airtricity.

Online (May 2019-)
In May of 2019 I began online retailing the products through my website.
I manage the website, provide customer service, stock management, new product sourcing, financial management, advertising and sales. I run the social media accounts, create an informative newsletter and act as the face of the business. In 2019 I appeared on tv, radio, magazine and newspaper articles.
Based on the increasing number of online orders from May 2019 – Aug 2019 and the desire to provide better customer service and a platform for growth including faster shipping and tracked postage I outsourced the storage, pick and pack of online orders to a dedicated fulfilment service provider based in Galway in Sept 2019.
I am continually looking at new products and engaging with my customer base on the future direction of Green Outlook.
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Employees

Fiona Smiddy
Admin
Fiona Smiddy Founder I'm a Chartered Accountant. I am passionate about the environment with a logical business mind. I enjoy working with people.