Hatch Things is a Brooklyn-based baby gear company designing “simple solutions for smart parents”. We aim to solve some of the everyday frustrations that parents deal with in day-to-day life.

We’ve got a couple of products on the market and we are most excited about the patent-pending SureShop no-tip stroller bag. The SureShop is a lightweight carryall bag that clips on to the stroller frame to keep an umbrella stroller standing. When you hang the bag from the stroller handle, then attach the bag to the front frame of the stroller, it redistributes the weight of the load and keeps the stroller from falling backward.

Smaller strollers have virtually no storage and when you hang bags on the handles, they sometimes slip down and end up dragging on the ground. The SureShop bag has a small pocket sewn into the handle and when you slide the umbrella stroller handle into it, this keeps it from slipping and stops the bag drag.

But, our bag isn’t just for umbrella strollers. There ar...
Hatch Things is a Brooklyn-based baby gear company designing “simple solutions for smart parents”. We aim to solve some of the everyday frustrations that parents deal with in day-to-day life.

We’ve got a couple of products on the market and we are most excited about the patent-pending SureShop no-tip stroller bag. The SureShop is a lightweight carryall bag that clips on to the stroller frame to keep an umbrella stroller standing. When you hang the bag from the stroller handle, then attach the bag to the front frame of the stroller, it redistributes the weight of the load and keeps the stroller from falling backward.

Smaller strollers have virtually no storage and when you hang bags on the handles, they sometimes slip down and end up dragging on the ground. The SureShop bag has a small pocket sewn into the handle and when you slide the umbrella stroller handle into it, this keeps it from slipping and stops the bag drag.

But, our bag isn’t just for umbrella strollers. There are clips at the top of the bag as well that allow you to secure it to single-bar/handled strollers like the Bugaboo or UppaBaby. The SureShop also appeals to the mass market because you can also use these clips to secure it to shopping carts, roll-on luggage, walkers, and more. One mom even clips it to the side of the crib to hold diapers, wipes and snacks and then grabs it when heading out with baby.

It’s a handy washable, reusable shopping bag when not clipped to a stroller. You can secure your keys to the top clips so you don’t have to fish around the bag for them. Use the clips to secure a dripping umbrella or swimsuit on the outside of the bag or even carry a skateboard or scooter. There is a self storing pouch and the clips can be tucked into the small pockets so they are out of the way when not in use. With plastic bags being banned in many cities, the SureShop is the perfect alternative to landfill clogging plastic bags. Our fans tell us that they are replacing their heavy diaper bags with our SureShop so we are developing a diaper bag version.

We have many more ideas in the pipeline and will be introducing a new product this fall at the ABC Kids Expo - the largest baby gear trade show in the US - in Las Vegas.
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