We develop and publish mobile games as fundraising and awareness tools for charities across the globe. Our mission is to: “Entertain you, your family and friends with high-quality, fun and empowering games that will challenge and inform you, all for social good by supporting charities”.

The Mobile Games industry is booming and expected to keep growing. Different game styles are used to target varying demographics, by age, location and other interests. The gaming industry opens new possibilities for digital funding and awareness raising as the world continues its digitisation trend. We want to give charities the opportunity to connect to this market.

Our business model is divided in B2B and B2C approaches:

1) For games we develop ourselves, we partner with charities and offer to donate 50% of the in-game advertising and purchase revenue to them.

2) We also build custom games for charities, paid on a project-basis, where the charity would keep all the game revenue.

Our games ar...
We develop and publish mobile games as fundraising and awareness tools for charities across the globe. Our mission is to: “Entertain you, your family and friends with high-quality, fun and empowering games that will challenge and inform you, all for social good by supporting charities”.

The Mobile Games industry is booming and expected to keep growing. Different game styles are used to target varying demographics, by age, location and other interests. The gaming industry opens new possibilities for digital funding and awareness raising as the world continues its digitisation trend. We want to give charities the opportunity to connect to this market.

Our business model is divided in B2B and B2C approaches:

1) For games we develop ourselves, we partner with charities and offer to donate 50% of the in-game advertising and purchase revenue to them.

2) We also build custom games for charities, paid on a project-basis, where the charity would keep all the game revenue.

Our games are free-to-use and generate revenue from advertisements and in-app purchases. A Free-to-play model is more accessible across platforms and increases the potential audience. The lower barrier to entry gives more people the opportunity to experience the game.

In partnership with Sightsavers UK, we soft-launched our first mobile game, 'Robbie the Robot'. We committed to donate 50% of the revenue to Sightsavers, who work in developing countries to treat and prevent avoidable blindness and promote equality for people with visual impairments and other disabilities.

We seek to be recognized as disruptive in the field, pushing the boundaries of what is socially good to maximise virality and our positive social impact.
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Employees

Samuel Koch
Admin
Samuel Koch CEO Multifaceted background, ranging from Technology Development, Design, Product and Startup strategy.