Healthometer is a one stop nutrition and wellbeing social networking platform that empowers people to lead handy, easier and within budget healthy lifestyle. The core of Healthometer is “Eat, Train, Score!. Healthometer promotes leading a healthy lifestyle by combining eating healthy with exercising and monitoring a health score. It can match the user with a fitness professional or nutritionists for customized training or diet plans. It fights against obesity in adults and teenagers, malnutrition in adults and children and nutrition related diseases.It is a perfect fit for the Arab market since 6 of the 10 most obese countries in the world are Arab countries.

In the MVP phase;
1. Dashboard where you set your healthy living goals on both nutrition and exercise levels. The user can diet on their own through the calorie counting tool for the Arab cuisine that will include lots of recipes or they can get customized diets for as little as 0.5$ a week with the promotion for the first few ...
Healthometer is a one stop nutrition and wellbeing social networking platform that empowers people to lead handy, easier and within budget healthy lifestyle. The core of Healthometer is “Eat, Train, Score!. Healthometer promotes leading a healthy lifestyle by combining eating healthy with exercising and monitoring a health score. It can match the user with a fitness professional or nutritionists for customized training or diet plans. It fights against obesity in adults and teenagers, malnutrition in adults and children and nutrition related diseases.It is a perfect fit for the Arab market since 6 of the 10 most obese countries in the world are Arab countries.

In the MVP phase;
1. Dashboard where you set your healthy living goals on both nutrition and exercise levels. The user can diet on their own through the calorie counting tool for the Arab cuisine that will include lots of recipes or they can get customized diets for as little as 0.5$ a week with the promotion for the first few months. Gamification will be available where you can compete against family and friends, groups can compete against groups. Your supporters can cheer you on and contribute to an actual physical reward.
2.Kitchenettes: For food lovers who are gifted with fine taste and are great cooks. They can create their own kitchenettes for free and add their mouth watering recipes and photos of it. Their friends and followers can follow them, favourite and comment on their contributions. Healthometer will provide a nutritional breakdown of the recipes together with its calorie intake.

At a later stage Healthometer will offer services to B2B customers once a huge customer base is built;
 Fitness Organizations (e.g. Gold's Gym, Curves...etc)
 Nutrionists (e.g. Dr. Mohamed Abou-El-Gheit, Dr. Bahaa Nagy...etc here in Egypt)
 Healthy food providers (e.g. GoodCals Restaurant, The Diet Food Restaurant and
 home based catering services)
 Healthy Local produce (e.g. in Egypt Dina Farms)
 fitness equipments,apparel and gadgets (e.g. Nike, Adidas...etc)
 psychiatrists
 physiotherapists

Healthometer mainly targets users in the age bracket of 18-35 females and 20-33 males with potential to impact 20 million in the region.

Cairo is the initial target market. It has over 6.8 Million facebook users in the age range of 15-40 years old, 1.52 Millions of them are interested in food and fitness; 680K males and 840K females. Of these 1.52 Millions; 142 K are interested in diet.
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