I had a chance to interact and assess Yinka and Rob during a UI/UX workshop I conduct at a bootcamp. Among all other startups participating at the bootcamp, I was particularly impressed with the approach and mindset of these two co-founders. They have clearly thought through their business model with the only missing piece of the puzzle being funding and a network to help them expand. Their focus and clarity around their target market and understanding of the competitive landscape will take them very far. I highly recommend their startup to your program and feel it could really catalyze their growth and shape the trajectory of their venture.
We are thrilled to recommend Healthy Quit and are impressed with Rob and Yinka. Not only the progress they made at the Y-Start Bootcamp but by their willingness to learn and accept guidance as they expand their vision into a feasible business. A driver of a successful startup is the synergy between the founders. We found that Yinka and Rob have a deep appreciation of the other’s vision and goals, expanding their teamwork built in the Yale MBA program. At Y-Start, we challenged their assumptions and were pleased that they have an excellent plan in place, accounting for variance, and the ability to be agile because of their open and honest communication. They came with an idea and left with a better, more polished presentation and goals. Cessation is a challenge, but we have found no one with the unique approach these two bring to the table. Yinka and Rob have taken lessons from the classroom to the boardroom to tackle smoking cessation/addiction issues with a sustainable business model.