Together with local artists we create a condom brand, that represents various European regions in an artistic and unique way - such as Black Forest, Rheinhessen or Alsace.
Artists receive a revenue share and are free to design the condom package regarding their taste. We focus on touristy and popular regions from allover Europe and plan to expand to the U.S. and Japan.
We believe that condom brands need a makeover as they usually focus on a very medical or party like approach to attract customers. Regionality and art however has not been key yet, even this combination gets more and more trending.
We won the Elevator Pitch Baden-Württemberg Contest in November 2015 with Heimatgummi.
Next steps will be the market entry for the Rheinhessen, Berlin, Bavaria and Alsace version. A Lisbon version based on cork, as Portugal ist the biggest cork producer globally, could follow afterwards, as Lisbon is also a very popular destination among young and hip travelers.
Also we will raise the sale...
Together with local artists we create a condom brand, that represents various European regions in an artistic and unique way - such as Black Forest, Rheinhessen or Alsace.
Artists receive a revenue share and are free to design the condom package regarding their taste. We focus on touristy and popular regions from allover Europe and plan to expand to the U.S. and Japan.
We believe that condom brands need a makeover as they usually focus on a very medical or party like approach to attract customers. Regionality and art however has not been key yet, even this combination gets more and more trending.
We won the Elevator Pitch Baden-Württemberg Contest in November 2015 with Heimatgummi.
Next steps will be the market entry for the Rheinhessen, Berlin, Bavaria and Alsace version. A Lisbon version based on cork, as Portugal ist the biggest cork producer globally, could follow afterwards, as Lisbon is also a very popular destination among young and hip travelers.
Also we will raise the sales and distribution regarding the Black Forest version, which already exists and is being sold.
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