HelloTractor

Hello Tractor’s current purpose is to connect tractor owners and smallholder farmers across sub-Saharan Africa & Asia through a farm equipment sharing application. Hello Tractor’s solution begins with a low-cost hardware monitoring device that can be installed on any tractor, connecting it to the Hello Tractor cloud for remote data tracking and analytics. By expanding tractors’ serviceable geography, Hello Tractor enables owners to grow their business, providing employment opportunities for service providers and rural booking agents. By creating equitable access to tractor services, Hello Tractor enables smallholder farmers to earn more and grow more, improving livelihoods and food security for their families and communities.

Hello Tractor’s main policy is to transform the agricultural ecosystem, creating efficiencies that generate inclusive growth, reduce poverty, and help build stronger, more stable economies. Hello Tractor seeks to create holistic solutions for the market and high-quality customer experiences, while differentiating on simplicity, design, and our focus on adaptability. We are the only IOT platform built to address the needs of tractor service providers. We integrate into our customers’ existing business models, supporting and enhancing their operations with our technology. Customers that aim to create valuable service offerings for smallholders and approach the market with a long-term mindset are a perfect fit for Hello Tractor.

Our more recent focus on relationship development at the manufacturer and dealer level complements our existing sales efforts. As we expand and engage more deeply with strategic partners, we expect these business development activities to pay off as we onboard more tractors onto our platform en masse.

Hello Tractor’s overall strategy is to disrupt and reshape a complex and antiquated ecosystem (agricultural mechanization) by driving efficiencies through technology. Hello Tractor aims to grow across Nigeria, as well as other smallholder-dominant markets in Africa and Asia, with the goal of providing mechanization access to 15 million farmers by 2022.