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With the rise of social platforms over the past few years, the network of influencers, bloggers and vloggers has grown exponentially. We live in a world where anyone and everyone is an opinion leader and the online influencer economy has rapidly become an industry of its own. How can we improve the way we engage and work with online influencers?

What are we looking for?

We’re looking for a new disruptive approach, fresh thinking, and technologies that will enable us to identify, engage and leverage key online influencers of today and tomorrow. We are not looking for established, legacy, or campaign centric models. We are looking for the future forward influencer identification and engagement platforms and technologies that will support our always-on brands. We want our influencer strategy to move from reactive to proactive over the next 2-3 years, while helping us build competitive advantage. Initial focus geography will be the UK on beauty brands.

Why apply?

Successful appl...
With the rise of social platforms over the past few years, the network of influencers, bloggers and vloggers has grown exponentially. We live in a world where anyone and everyone is an opinion leader and the online influencer economy has rapidly become an industry of its own. How can we improve the way we engage and work with online influencers?

What are we looking for?

We’re looking for a new disruptive approach, fresh thinking, and technologies that will enable us to identify, engage and leverage key online influencers of today and tomorrow. We are not looking for established, legacy, or campaign centric models. We are looking for the future forward influencer identification and engagement platforms and technologies that will support our always-on brands. We want our influencer strategy to move from reactive to proactive over the next 2-3 years, while helping us build competitive advantage. Initial focus geography will be the UK on beauty brands.

Why apply?

Successful applicants will be awarded the opportunity to pilot the strategy & technology with Unilever, in exchange for US$50,000 to fund the pilot, mentorship and other services. Our ultimate ambition is that the pilot might lead to longer term strategic partnerships.

Please apply by 6th July 2015
More information

Staff

Insa Tews
Admin
Jeremy Basset
Admin
Jeremy Basset Global Marketing Strategy Director. I'm responsible for connecting Unilever's brands with innovative tech companies from around the world.