We build a super easy tool allowing every people to make a donation while regular shopping. Currently we are testing two different models with clients.
First, so-called "suspended goods" model. Whenever one goes shopping, s/he is offered to help a certain cause by paying for additional good, or part of the good. This so-called suspended good goes directly to the cause that need it. For example, Alex visits a sport store Sport Inc. where he purchases a new bicycle. At the cashier desk he notices a poster stating the nearby orthanage center is in need of new balls. Alex decides to grant $1. After certain amount would be granted by customers like Alex, orphanage center can get new balls from Sport Inc. In addition, Alex receives a QR-code, which he can use to track his donation and share on Facebook with the friends via iLoveDonate app.
Second model is when we are embedded into existing corporate loyalty programme and act as a option for consumers to collect bonuses for themselves, o...
We build a super easy tool allowing every people to make a donation while regular shopping. Currently we are testing two different models with clients.
First, so-called "suspended goods" model. Whenever one goes shopping, s/he is offered to help a certain cause by paying for additional good, or part of the good. This so-called suspended good goes directly to the cause that need it. For example, Alex visits a sport store Sport Inc. where he purchases a new bicycle. At the cashier desk he notices a poster stating the nearby orthanage center is in need of new balls. Alex decides to grant $1. After certain amount would be granted by customers like Alex, orphanage center can get new balls from Sport Inc. In addition, Alex receives a QR-code, which he can use to track his donation and share on Facebook with the friends via iLoveDonate app.
Second model is when we are embedded into existing corporate loyalty programme and act as a option for consumers to collect bonuses for themselves, or to spend them on charity.
For retailers we help to establish an emotional linkage with its customers while increasing average check per customer. For people we provide an easy tool for making donation with no efforts. For causes we help to solve material problem supplying them with basic goods. So, our project will help to narrow the gap between rich and poor people, teach people empathy and make corporates socially responsible. Currently we're working with seven clients and ready to scale up.
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