Public relations professionals are charged with building media relationships in a constantly changing media landscape. Doing their job well starts with having better information. This is where imedialy comes in. We start by giving PR pros access to the best, most up to date media relations contacts, all wrapped in a simple, sleek UX that makes search a breeze. Then we take advantage of digital information to give a more complete picture of reporters. Where they've worked, where they're from, what they have written recently, their recent social media, etc. This allows PR pros to be more relevant when they make contact with a reporter and therefore more successful in developing relationships. Today, we are very focused on this first touchpoint, but down the line we want to follow the PR pro, reporter relationship, brining analytics to email pitching, and story analysis....
Public relations professionals are charged with building media relationships in a constantly changing media landscape. Doing their job well starts with having better information. This is where imedialy comes in. We start by giving PR pros access to the best, most up to date media relations contacts, all wrapped in a simple, sleek UX that makes search a breeze. Then we take advantage of digital information to give a more complete picture of reporters. Where they've worked, where they're from, what they have written recently, their recent social media, etc. This allows PR pros to be more relevant when they make contact with a reporter and therefore more successful in developing relationships. Today, we are very focused on this first touchpoint, but down the line we want to follow the PR pro, reporter relationship, brining analytics to email pitching, and story analysis.
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