Incognito Research dynamically trains rideshare drivers to be at the wheel of the car and of the conversation to discover actionable marketing insights through casual conversation. We developed our platform, so everyone wins from drivers to passengers to companies.
Drivers win because we pay them to talk with their passengers (whispers... they already do that, but for free.) We recruit our drivers/moderators through social media, word of mouth and guerilla marketing. These tactics work excellent due to the uniquely engaged culture of the rideshare community. We train the selected drivers through our online training portal. Which consists of 90% online and 10% field work. Training consists of 3 primary categories including Interpersonal skills, market research, and operations. These categories include various topics that develop the drivers communication and interviewing skills while also teaching driver safety tips and our research strategies. The field training includes several in...
Incognito Research dynamically trains rideshare drivers to be at the wheel of the car and of the conversation to discover actionable marketing insights through casual conversation. We developed our platform, so everyone wins from drivers to passengers to companies.
Drivers win because we pay them to talk with their passengers (whispers... they already do that, but for free.) We recruit our drivers/moderators through social media, word of mouth and guerilla marketing. These tactics work excellent due to the uniquely engaged culture of the rideshare community. We train the selected drivers through our online training portal. Which consists of 90% online and 10% field work. Training consists of 3 primary categories including Interpersonal skills, market research, and operations. These categories include various topics that develop the drivers communication and interviewing skills while also teaching driver safety tips and our research strategies. The field training includes several in person interviews with our more seasoned moderators which refines all of their online training into an actionable skill. Our moderators then have the knowledge and skills to successfully navigate our platform to be paid to talk with their passengers.
Passengers win because of 3 main reasons. The first is that they are essentially being paid to take their rideshare ride (awesome right!?). The second is from the added professionalism in their rideshare rides; coupled with excellent conversation. The third is assurance of safety. Passengers can feel safe and at ease knowing that our moderators are safe people to be in an enclosed environment with. Incognito Research conducts our own separate background checks on top of the rideshare check.
Companies win due to gaining high-quality market research at more expedient rates and for lower costs than traditional market research. Why is our research high quality? It's high quality because we are connecting with and navigating peoples minds in person. We know that connecting with people face to face is truly the best way to connect with them to explore their minds. Why is our research faster to obtain and cheaper? Our platform has eliminated several steps of traditional market research. Utilizing established technology platforms to almost instantaneously connect companies with passengers around the world. Making Incognito Research a truly unique and vital tool for research firms to rapidly gather agile research.
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