Incognito Research is a rideshare engagement platform, that uses a gamified and augmented mobile experience to engage targeted demographics for data collection, mobile advertising, and local referral marketing efforts.
Engaging highly targeted "on the go" modern consumers, business travelers, and millennials at various points along their customer journey, so we can gain "on the go" data.

Problem:
Traditional and online methodologies can’t efficiently keep up with and adequately engage modern consumers. By the time all of the work is done, the marketplace has shifted, and the findings are skewed. Also, most firms online methodologies are not designed to utilize "on the go" screens properly.

Solution:
Speed and gamification are the answers! Mobile data collection is often completed in days or even just hours. The scalable combination of using rideshare and crowdsourcing yield advantages over online approaches, including considerable time and cost savings, and more diverse, engage...
Incognito Research is a rideshare engagement platform, that uses a gamified and augmented mobile experience to engage targeted demographics for data collection, mobile advertising, and local referral marketing efforts.
Engaging highly targeted "on the go" modern consumers, business travelers, and millennials at various points along their customer journey, so we can gain "on the go" data.

Problem:
Traditional and online methodologies can’t efficiently keep up with and adequately engage modern consumers. By the time all of the work is done, the marketplace has shifted, and the findings are skewed. Also, most firms online methodologies are not designed to utilize "on the go" screens properly.

Solution:
Speed and gamification are the answers! Mobile data collection is often completed in days or even just hours. The scalable combination of using rideshare and crowdsourcing yield advantages over online approaches, including considerable time and cost savings, and more diverse, engaged respondent groups. We're also breaking away from traditional online survey methods. We're breaking away from boring "click enter click enter" to our engaging gamified question styles.

Service:
Gamified data collection experience!
The Incognito Research platform offers the most convenient data collection experience in the industry, by engaging respondents in between their busy time, during their rideshare, with a gamified approach. Respondents participate in our data collection by interacting with a tablet, which hangs on the back of their driver's passenger seat. Self-reporting their demographics to see which projects they qualify for, so they can immediately earn an incentive by participating in our gamified surveys and or participate in a micro in-depth interview with their driver. We’re designing our data collection experience to engage the future respondent, by combining gamified question styles with various features of popular apps to create a more engaging, fun to participate in, and most importantly a familiar data collection experience. In-result is higher completion rates and high-quality data.

Business model
At our foundation is data collection. Also, we aggregate and recycle that data for our geo-targeted advertising, local referral marketing, and quarterly/annual rideshare industry reports. We have an incredibly efficient system!
More information

Advisors

Gregg Archibald
Admin
Gregg Archibald
Leonard Murphy
Admin
Leonard Murphy